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Articles on mapping marketing research
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silicon.com > White Papers > Software and Web Development > Software Development Tools
Graphical Methods for Marketing Research
...correspondence analysis, preference mapping, and multidimensional preference...are used by marketing researchers to investigate...and discusses marketing research applications Read more
May 1, 2009
silicon.com > White Papers > Data Management > Data Infrastructure
Marketing Research: Uncovering Competitive Advantages
...variety of methods for analyzing marketing data including conjoint analysis, correspondence analysis, preference mapping, multidimensional preference analysis, and multidimensional... Read more
May 1, 2009
silicon.com > Technology > Mobile
Google mobile mission: Not lifting off as expected?
...device is huge. Research firm Gartner predicts...its web search, mapping service and advertising...search and mobile marketing firm AccuraCast, said... Read more
Feb 11, 2008
silicon.com > Special Features > Maximising Business Intelligence
Future of BI: web 2.0, mashups and guided search
...post from a marketing VP: "Why are...interface, says Gartner research VP Nigel Rayner...that to a mapping system, you can... Read more
May 27, 2009
silicon.com > Technology > Software
The Bloor Perspective: SCO's Tarantella gamble; Nokia's threat to the old world order; and the IT industry gets the business message
...it looks like the company will become more aggressive in its Tarantella marketing. The next version of the product, to be launched in January, will... Read more
Dec 13, 1999
silicon.com > Management > CEO Essentials
Cheat Sheet: Social networking
...escaped advertising execs who are getting excited about the opportunities for tailoring marketing on these sites and reaching demographics they are extremely keen to connect... Read more
Jun 15, 2007
silicon.com > Management > CIO Insights
The Weekly Round-Up: 29.07.05
Death a fair end for spammers? Read more
Jul 29, 2005
silicon.com > Technology > Networks
Google offers UK maps and local listings
...local search and mapping tools that were...to invest in marketing on the web. US research firm the Kelsey... Read more
Apr 20, 2005
silicon.com > Technology > Software
Oracle app server release has BEA in its sights
...Oracle's chief marketing officer. By having...capabilities; a data-mapping tool called TopLink...analyst with Forrester Research, who said Oracle... Read more
Apr 1, 2003
silicon.com > Jobs
Senior SEO Account Manager
...SEO including keyword mapping, title and meta...online pr. Competitor Research Liaising with the...with other online marketing sectors such as... Read more
Jan 1, 2010
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