online advertising ads
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Land Rover first to advertise online with Autobytel
News Autobytel has opened up its site to banner ads, and announced its first client - Land Rover. The online car buying service has joined up with 24/7 to manage its advertising sales. Chief... [27 Aug 1999]
'Free' web registrars slammed for misleading ads
News He added that as web users are increasingly targeted with personalised online ads, it is becoming harder to track down evidence for misleading advertising. Chris Read, external affairs... [19 Jul 1999]
Loot launches online auction service
News The auction ads will also appear in Loot's daily paper. Loot - a UK-based free classified advertising newspaper - has added an online auction facility to its Web site. Surfers on the... [18 Mar 1999]
BMJ takes drug adverts online
News The editorial content is already available online for free, now the ads are too," he said. The ads are accompanied by a further page of prescribing information, citing dosage and... [10 Feb 1999]
Amazon stumps up for British Library online catalogue
News Amazon.co.uk banner ads will dominate the search facility on the online service - called Opac97 - which provides free public access to most of the library's London and Boston Spa collections. Lowery said... [03 Feb 1999]
Net users paid to view online ads
News Internet users are to be paid to view online ads, under a pilot scheme being run by Compaq. Compaq hopes MilliCent, currently being tested with the company's online journal, will attract... [12 Nov 1998]
Advertising gurus meet to discuss the Web
News A spokeswoman for P&G said: "Banner ads can work, but tend not to be interactive enough. When ads behave like hyperlinks, they send people away," said the spokeswoman. Procter & Gamble (P&G) is... [13 Aug 1998]
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