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White Paper Unwanted PopUp Ads are intrusive Internet advertisements that are displayed when web pages are accessed. This white paper provides information about different type of PopUp Ads, losses they cause, how they work and suggests key features that a good... [06 May 2008]
TechNet Webcast: Implementing Automated Deployment Services (Level 200)
White Paper The presenter of this webcast will discuss Automated Deployment Services (ADS) and how to use it to install operating system images on a large number of servers. [01 May 2008]
Google: Yahoo! tie-up not anti-competitive
News completed a two-week test of Google's system for selling ads alongside Yahoo! Google believes regulators would not bar a potential business deal with Yahoo! because it would be "non-exclusive" and falls short of an outright merger, a person... [29 Apr 2008]
Kids flocking to Blyk to bag free calls and texts
News Blyk users are asked to volunteer information about themselves and their interests, enabling the company to build up detailed profiles for targeting ads. An ad-funded mobile network that offers free calls and texts to 16- to 24-year-olds has signed... [25 Apr 2008]
Say it in pictures - Google mobile ads go graphical
News Google is expanding its advertising business into a new domain: graphical ads that appear on mobile devices. As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that... [24 Apr 2008]
Security experts criticise Phorm
News A browser request is first sent via a switch to a machine on the ISP network, which then redirects the user to the Phorm Webwise server to have an anonymised cookie attached to it, allowing Phorm to serve targeted ads to the user. [18 Apr 2008]
Hewlett Packard Connects With the MSN Video Audience
White Paper HP wanted to understand the impact of streaming their ads on key brand measures. The challenge was to determine if the frequency of exposure to the HP streaming ads influenced greater impact on the HP brand. [16 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper Online ads are everywhere, but trying to find the right way to successfully fit those ads into e-mail users' lifestyles is a constant challenge. Cingular, the new AT&T is the largest provider of wireless services in the United States, with more... [16 Apr 2008]
Microsoft Online Customer Story: TD AMERITRADE
White Paper And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with banner ads. TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment... [16 Apr 2008]
The Weekly Round-Up: 11.04.08
Round-Up announced this week that it's testing the use of Google ads on some of its search pages, raising the possibility of a significant shift from its present advertising strategy. First, it's intended to test Google's AdSense for Search service, which... [11 Apr 2008]
Phorm defends 'traffic-analysis' methods
News We would point to the many important and valuable consumer internet services such as Gmail or spam filters where data from one side of the 'communication' is analysed for the purpose of showing ads or blocking spam. [11 Apr 2008]
Call to increase online data protection for teens
News The FTC has suggested the industry regulate itself by disclosing to consumers any intention to collect information about them for the purpose of targeting ads, and obtaining their consent to do so, among other rules. [10 Apr 2008]
Yahoo! tests the Google route to advertising bliss
News Carrying Google's search-related ads would be a major departure for Yahoo! will be testing Google's AdSense for Search service, which will deliver relevant ads alongside Yahoo! Using Google ads could help increase the revenue generated by each ad... [10 Apr 2008]
Spyware Infiltrates the Enterprise
White Paper Desktops littered with pop-up ads, computers grinding to a halt under the weight of snoopy software, private data snatched off networks and sent to a server somewhere in Siberia or San Francisco. All these unfortunate occurrences can be attributed... [10 Apr 2008]
Tesco Mobile users hungry for ads
News Tesco Mobile has embraced mobile advertising after concluding its customers are hungry for ads on their phones. Mobile in pictures Check out silicon.com's latest mobile photo stories here… Photos: Behind the scenes at Mobile World... [09 Apr 2008]
