campaign
RSS campaignCoca-Cola Israel: "Refresh Your Sprite" With HP Indigo Technology
White Paper When Coca-Cola Israel decided to run a campaign to refresh its Sprite brand and raise brand awareness, it decided to consult its customers. The campaign, which was run for four weeks, invited consumers... [28 Aug 2009]
Microsoft sells off ad agency Razorfish for $530m
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. French advertising... [10 Aug 2009]
The Weekly Round-Up: 07.08.09
Round-Up Five security-themed movies, based on genres from science fiction to rom-com, were created for a Barclays campaign to help educate the bank's staff about information security. The campaign centres around... [07 Aug 2009]
Was Twitter, Facebook denial-of-service the result of attack on a single account?
News A Facebook spokesman dismissed a theory that the attack was triggered by a spam campaign in which emails had links to the sites. There was a spam campaign that directed people to Cyxymu's accounts, but... [07 Aug 2009]
Photos: Barclays turns to Hollywood to sell security
Photo Five security-themed movies, based on genres from science fiction to rom com, were created for a Barclays campaign to help educate the bank's 140,000 staff about information security. The campaign... [03 Aug 2009]
Spyware: A Morphing Campaign
White Paper Spyware and other Potentially Unwanted Programs (PUPs) are a relatively new, albeit quick-to-flourish concept in the history of the Internet. Adware and spyware have been a natural, and very quickly developing, extension of Internet... [31 Jul 2009]
SAP reveals software-as-a-service makeover
News In terms of streamlining processes and speeding up execution, FP 2.0 has improved tools for campaign management and response handling, management of resource pools and quality assurance. SAP has spruced up its... [30 Jul 2009]
Personalized Customer Communications Puts E.ON Ahead of the Competition
White Paper E.ON, the world's largest investor-owned energy company, wanted to respond to customer's needs and a competitive market by incorporating marketing messages and campaign management to create customized customer... [30 Jul 2009]
Groupe Meeschaert Improves Customer Lifecycle Management and Marketing Effectiveness
White Paper Groupe Meeschaer wanted to implement a Customer Relationship Management (CRM) solution within an adaptive information system architecture and meet International Organization for Standardization parameters, including sales and... [30 Jul 2009]
Startup Shaves Two Months, $20,000 Off Development
White Paper Piryx, based in Austin, Texas, offers software to facilitate the campaign process for every level of political campaign in the United States, including compliance reporting and fundraising. Piryx wanted... [25 Jul 2009]
Buying a netbook? Should you go faster or cheaper?
News But it's not without cost to the pro-netbook campaign most major PC makers have undertaken in the last couple years. That's going to be the burning question for computer shoppers perusing the aisles of electronics retail... [17 Jul 2009]
Spamcraft: An Inside Look at Spam Campaign Orchestration
White Paper This paper has presented a detailed study of spam campaign orchestration as observed in the wild. Their study includes over 800,000 spam templates, more than 3 million harvested email addresses, and target lists... [01 Jul 2009]
The Threat of Political Phishing
White Paper Internet based donations to political candidates are now a vital part of any successful campaign. Politicians have exempted their own campaign donation solicitation emails from federal anti-spam... [30 Jun 2009]
Microsoft to cast off Razorfish
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. Microsoft is putting... [29 Jun 2009]
PC sales on the upturn amid economic green shoots?
News Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones. After more than a year... [26 Jun 2009]
