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silicon.com > White Papers > Data Management > Data Tools
The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation
The SAS BI solutions enabled one to increase the number of direct marketing campaigns from 20 to 1000+ a year. Now with Read more
May 29, 2009
silicon.com > White Papers > Security > Intrusion - Tampering
The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Deal Read more
Jun 30, 2009
silicon.com > White Papers > Data Management > Data Infrastructure
SAS BI Server Shaved Reporting Time From Two Days to 10 Minutes, Freeing Hallmark Staff to Do More In-Depth Analysis
The nearly 100-year-old Hallmark greeting card company is reaching out to consumers in new ways to build more personaliz Read more
Sep 19, 2009
silicon.com > White Papers > Software and Web Development > E-commerce - E-Business
Discover the Best Direct Mail Piece Cost-Effectively
You can generate significant revenue and leads for your business with the right direct mail piece. But finding the best Read more
Nov 3, 2009
silicon.com > White Papers > Software and Web Development > Software Development Tools
Malaysian Marketing Agency Uses New Web Technologies to Attract Savvy Consumers
Arc Worldwide is a major direct marketing agency. As part of the Leo Burnett advertising agency, the company operates in Read more
Nov 19, 2009
silicon.com > White Papers > Data Management > Data Tools
Sainsbury's: SAS® drives increased profit from direct marketing
With 11 million Nectar scheme members, Sainsbury's has transformed itself into a customer-centric retailer, building a n Read more
Oct 6, 2006
silicon.com > White Papers > Professions and Industries > Financial Services
Pearl Insurance Improves Understanding of Customers Across Product Lines
As one of the top 10 direct marketing third-party administrators in the United States, Pearl Insurance has always placed Read more
Dec 14, 2006
silicon.com > Special Features > The Spam Report
Spam: Can the law offer any relief?
"It would be stretching the imagination to say this new legislation is going to solve the problem..." Read more
Jun 9, 2003
silicon.com > White Papers > Security > Intrusion - Tampering
The CMA Guide to E-Mail Marketing
This paper will help readers to gain a high-level view of e-mail marketing, what it is, how to use it effectively, and s Read more
May 1, 2004
silicon.com > White Papers > Data Management > Data Tools
With SAS, Credit Lyonnais Earns ROI for Analytical CRM
With nearly 30,000 employees, Credit Lyonnais has three primary lines of business: network banking in France, financing Read more
Jul 5, 2006
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