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silicon.com > White Papers > IT Management > Business Functions
Five Trends Reshaping Multichannel Marketing
Consumers expect more from their marketing program. They want to control when, how, and why one contacts them. If one do Read more
Mar 24, 2009
silicon.com > White Papers > IT Management > Business Functions
People Vision: Creating a Buzz in a Broad Range of Industries
People Vision had developed a strong roster of clients and consultants through word of mouth and direct marketing. But t Read more
Apr 16, 2009
silicon.com > White Papers > Data Management > Data Infrastructure
Experimenting Outside the Box: Using SAS/QC for Modern Applications of Experimental Design
Statistical design and analysis of experiments has revolutionized science and industry, from agriculture to industrial q Read more
May 1, 2009
silicon.com > White Papers > Data Management > Data Tools
The Path to Profitable Analytics: Via Predictive Analytics to Marketing Automation
The SAS BI solutions enabled one to increase the number of direct marketing campaigns from 20 to 1000+ a year. Now with Read more
May 29, 2009
silicon.com > White Papers > Security > Intrusion - Tampering
The Cost Impact of Spam Filters: Measuring the Effect of Information System Technologies in Organizations
More than 70% of global e-mail traffic consists of unsolicited and commercial direct marketing, also known as spam. Deal Read more
Jun 30, 2009
silicon.com > White Papers > Data Management > Data Infrastructure
SAS BI Server Shaved Reporting Time From Two Days to 10 Minutes, Freeing Hallmark Staff to Do More In-Depth Analysis
The nearly 100-year-old Hallmark greeting card company is reaching out to consumers in new ways to build more personaliz Read more
Sep 19, 2009
silicon.com > White Papers > Software and Web Development > E-commerce - E-Business
Discover the Best Direct Mail Piece Cost-Effectively
You can generate significant revenue and leads for your business with the right direct mail piece. But finding the best Read more
Nov 3, 2009
silicon.com > White Papers > Software and Web Development > Software Development Tools
Malaysian Marketing Agency Uses New Web Technologies to Attract Savvy Consumers
Arc Worldwide is a major direct marketing agency. As part of the Leo Burnett advertising agency, the company operates in Read more
Nov 19, 2009
silicon.com > Technology > Software
'Electronic kitchen table' a hit for bank
Case study: First Direct grabs eyeballs with aggregation service Read more
Aug 15, 2005
silicon.com > Management > CIO Insights
First Direct Macs up with customers
But can't say when users can go on Safari again... Read more
Mar 15, 2007
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