online advertising bid
MSN mimics Google with paid search
News The trial will use 500 advertisers and search marketers, the WSJ said, who will bid to place their ads alongside the results of a MSN search. Julian Smith, online advertising analyst at JupiterResearch, said Microsoft's move has been carefully... [03 Aug 2005]
Google steps into banner ad world
News Previously Google advertisers could bid only on keywords to appear in text ads across any of hundreds of related sites in its network. Finally, to take advantage of the program, advertisers must bid for placement on a cost per impression (CPM... [25 Apr 2005]
Yahoo offers free web space to small businesses
News Yahoo is giving away web page hosting services to small businesses, in a bid to bolster its search and related advertising business. Search-engine marketing is a multibillion-dollar sector of the online-advertising business, and web providers have... [14 Apr 2005]
Amazon puts cash into blogging
News In a bid to give Google, Yahoo and Microsoft more competition in the internet search and directory arena, Amazon launched a new search engine last year. The company offers all of this free of charge to it members, making money from online advertising. [10 Feb 2005]
Analysis: Sony and Apple growing ever more alike
Comment Sony's Connect store and associated electronics are part of the Japanese giant's bid to recapture its role as the personal electronics leader. Staffers from Sony spent days riding the subways of Tokyo with the unfamiliar headphones in their ears... [06 May 2004]
Tony Hallett's After These Messages: Time to travel
Comment While a host of online travel companies have fallen by the wayside and there are still those who predict a bid for Lastminute.com by a more old-fashioned travel beast - a reason for a surging share price over recent months, some say - success will... [13 Apr 2004]
AOL and Google love-in to continue forever?
News Under the companies' current arrangement, Google pays AOL every time someone clicks on one of its sponsored links and lets advertisers bid for the AOL search result placements for specific keywords that users enter. [08 Oct 2003]
Amazon makes bid for web-ad patent
News One of the hottest segments in the industry, cost-per-click advertising lets marketers bid for placement in search results related to specific keywords; those results are displayed on a network of popular sites such as Yahoo and MSN. [25 Mar 2003]
Overture makes $140m bid for AltaVista
News Overture and major search providers have seized on web search as a key area for growth in online advertising in the coming year. Overture Services plans to buy ailing former search giant AltaVista for $140m in cash and stock. [19 Feb 2003]
Google searches for more moola
Comment Earlier this year, the company redesigned the service by allowing advertisers to bid for placement in the results and pay only when visitors click on a link, a method that takes a page from rival Overture, which has filed a patent infringement... [30 Aug 2002]
eBay trials pop-up advertising
News The primary goal is to offer compelling reasons for buyers to return to eBay to bid and buy the items listed by the community of sellers.eBay's UK arm has no plans to trial pop-up adds at present, a spokeswoman said. [13 May 2002]
Why paying for content's still so difficult
Comment Sixty-six per cent of UK online publishers are preparing to introduce content charges in the near future in a bid to boost flagging advertising revenue, according to a report today from the Periodical Publishers Association Interactive (PPAi). [05 Mar 2002]
Are the days of the free internet over?
News Sixty-six per cent of interactive publishers in the UK will start charging for online content in the near future in a bid to battle falling advertising revenue. The survey found that online publishers were more concerned with how to charge, rather... [05 Mar 2002]
Yahoo! to swoop on hotjobs.com
News submitted a rival bid totaling $436m in cash and stock. TMP made its original bid back in June. The move would enable Yahoo to diversify and reduce its dependence on advertising revenues. s announcement yesterday that it wants to buy the online... [13 Dec 2001]
Blair pumps £1.5m into 'safe surfing for kids' campaign
News The UK government will launch a £1.5m national newspaper and magazine advertising campaign later today in a bid to improve child safety in internet chatrooms. We all need to ensure that taking sensible precautions to protect ourselves and our... [02 Dec 2001]
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