online advertising
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
White Paper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend. [16 Apr 2008]
Microsoft Online Customer Story: 1-800-FLOWERS
White Paper With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of online within a media mix. So how big of a role should Internet advertising play... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance. [16 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2. [16 Apr 2008]
Microsoft Online Customer Story: Nissan
White Paper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games. [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with Microsoft Digital... [16 Apr 2008]
Microsoft Online Customer Story: Sony
White Paper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so... [16 Apr 2008]
Microsoft Online Customer Story: Staples, Inc
White Paper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986... [16 Apr 2008]
Microsoft Online Customer Story: Jeep
White Paper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species. [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
Phorm defends 'traffic-analysis' methods
News The company behind an ISP-based web advertising user-tracking system has denied claims what it is doing is illegal. Ertugrul said: "We're delighted to have a dialogue with FIPR but it has to be in the context of how today's online world actually... [11 Apr 2008]
Call to increase online data protection for teens
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of... [10 Apr 2008]
AOL snaps up Bebo for $850m
News The Bebo acquisition comes at a time when AOL is still struggling to make the transition to a leader in online advertising after amassing nearly $1bn in acquisitions - Tacoda, Buy.at, Quigo, and AdTech, to name a few - into its Platform-A ad... [13 Mar 2008]
Microsoft unveils web tool betas
News Newly enhanced with a software development kit for in-stream advertising, Microsoft's Silverlight 2 programming model is designed for developing and distributing rich internet applications that use graphics, animations or video within the .Net... [09 Mar 2008]
Understanding and Preventing Spyware in the Enterprise
White Paper Online advertising fueled by venture capital funding, and with the large amount of users spending more time surfing the Internet will continue to increase. Spyware continues to evolve and expand across the Internet. [08 Mar 2008]
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