online marketing
RSS online marketingWhy Identity Management is the Next Big Thing
White Paper Our special guest, Toni Frosterus, Technology Marketing Manager of Nokia and founding member of the Liberty Alliance, will offer an insight on what the Liberty Alliance and its newly released specifications mean for company. [03 Jul 2008]
Anaconda Sports Scores With Responsive, Rapidly-Deployed IBM E-Commerce Solution
White Paper Anaconda needed to deploy a resilient hosted e-commerce store site on a variable cost model so it could be more responsive to its customers, reduce its fixed costs and focus on its key marketing activities. [03 Jul 2008]
The Impact of Online Opinion Forums on Competition and Marketing Strategies
White Paper Online opinion forums are Internet-based communities where individuals share opinions on companies, products, services, and even world events. Empirical evidence suggests that consumers are increasingly influenced by such forums before making a... [03 Jul 2008]
Marketing With Business Weblogs: Primer
White Paper A Weblog is a new online publishing platform. Weblog information can include anything you might publish online including Product Specifications, Press Releases, Customer Service Bulletins and more. Unlike most websites, Weblogs are easy to build... [03 Jul 2008]
Frederick’s of Hollywood Uses Lyris ListManager to Promote “Bombshell” Fashions
White Paper As a result, their conversion rate now far exceeds those of other online marketing vehicles such as portal, search, affiliate, or prospect marketing. When Frederick's decided to bring its email marketing efforts in-house, the company turned to... [03 Jul 2008]
CAN SPAM Act of 2003: What Every Marketer Needs to Know About the USA's First National Spam Law
White Paper In this webcast Digital Impact's Kenneth Hirschman, provides an introduction to the CAN SPAM Act, and how it can affect the company’s online direct marketing programs. The US Senate recently passed the CAN SPAM Act of 2003. [03 Jul 2008]
Improving Lead Generation and Customer Acquisition With Permission-Based Email Marketing
White Paper These people are those who have requested to receive special offers personalized to their individual interests via email and will "welcome" marketing message. Push Start Media offers a full range of eMarketing solutions that are flexible enough for... [03 Jul 2008]
Bringing the Best of Online Education to One Premier Place-Learning Network
White Paper Learning Network was challenged by its inexperience marketing directly to consumers and managing the vast content involved in running an Internet portal. To enable limitless learning via the web, Pearson needed a new business model, and... [03 Jul 2008]
Making Room for the Business Use of Email: A Legislative Proposal
White Paper This paper discusses the problem of spam and then describes how legislative measures can be used to fight against spam. One big problem with spam is that, because it is so unpopular and because the object of the marketers using it is to persuade... [03 Jul 2008]
The Personal Touch: Making One-to-One Email Marketing Work for You
White Paper Almost every research and white paper published today makes a strong case for the effectiveness of online direct marketing vis-a-vis other forms of customer communication. This document aims to provide insight into how both B-to-B and B-to-C... [03 Jul 2008]
Consumer-Centric Marketing: How Leading Consumer Packaged Goods Companies are Transforming the Way They Market
White Paper The others are what is the value of Consumer-Centric Marketing, how does Consumer-Centric Marketing work and how should a company capture and maintain consumer/customer data to support it, and how must a company integrate its online Consumer... [03 Jul 2008]
The Essential Facts: E-Newsletter Publishing
White Paper This paper describes the benefits of email marketing and few guidelines for an effective email publishing. Some of the major forces in the online industry, including Yahoo, Earthlink, and AOL have combined forces to file suit against the worst of... [03 Jul 2008]
Discovery.com Profits and Pleases With WebSphere Commerce Suite
White Paper Discovery.com wanted to increase shopper-to-buyer conversion rates and the value of an average online sale with greater personalization and more targeted marketing. Reviewing the available e-commerce engines on the market, DCI decided that IBM... [03 Jul 2008]
Lehigh Valley Safety Supply Kicks Up Web Sales Of Safety Shoes
White Paper With up selling, cross-selling and customized marketing campaigns developed with WebSphere Commerce Suite, Version 5.1, Lehigh expects to increase online sales by 700 percent in 2001. Lehigh has the ability to customize marketing initiatives and... [03 Jul 2008]
What You Need to Implement a Web Marketing Solution
White Paper In growing numbers, small and midsized businesses are integrating their traditional marketing operations with online tools and services, in order to expand their options for connecting with current customers and prospects. [03 Jul 2008]
