pepsi
The Weekly Round-Up: 28.05.04
Round-Up Coca-Cola and Pepsi. How long does a person have to wait around in Las Vegas for the chance to marry Britney Spears? The Round-Up has been here all week and hasn't even seen the elusive Ms Spears, let alone become her latest drunken mistake. [28 May 2004]
The McCue Interview: Safeway CIO Ric Francis
Comment It is an indication of how far Francis has come that at the age of just 41 he is CIO of a major supermarket chain in the process of a £3bn merger, has been CIO and member of the executive board at TI Group/Smiths Group, international CIO of drinks... [18 May 2004]
iTunes loses 95 million songs
News Apple said on Wednesday that about 5 million free songs have been given away through a Pepsi promotion, far fewer than the 100 million tracks that could have been redeemed. The 5 million free tracks Pepsi gave away were included as part of Apple's... [29 Apr 2004]
50 million songs: Apple's slice of the pie
News Apple said the sales figure excludes the number of songs downloaded through a promotion with Pepsi, in which 100 million songs are being given away. It has been reported that the specially marked Pepsi bottles that contain iTunes codes have been... [16 Mar 2004]
Online pop meets fizzy pop: Coke's music site booming
News Taking a leaf out of archrival Pepsi's book, Coke has been driving take up of its service by offering drink buyers a chance to win a free download when they buy a bottle or can of carbonate. Pepsi's darling, Apple's iTunes, is thought to be opening... [11 Mar 2004]
Pocket PC Application Helps the Pepsi Bottling Group Sell Soda More Effectively
White Paper The Pepsi Bottling Group's mission statement says it all: "We Sell Soda. The need to plow through big binders full of demand forecasts, promotions, and per-store authorized product lists was restricting PBG's sales reps' ability to use the limited... [24 Feb 2004]
The Weekly Round-Up: 06.02.04
Round-Up Pepsi took pity on these kids who, after all, only wanted to listen to some music and employed them as figureheads for a new campaign which, in association with Apple's iTunes, will give Pepsi drinkers the chance to win free music by finding a... [06 Feb 2004]
Apple and Pepsi ad insult to injury for Coke and the RIAA
News So says a teenage file-sharer who was prosecuted by the Recording Industry Association of America and subsequently befriended by Pepsi to be the face of the company's new advertising campaign, which is running in conjunction with Apple's iTunes. [02 Feb 2004]
Leader: Corporate America divided over file-sharing
Leader Today sneak previews of Pepsi's latest advertising campaign have been leaked onto the internet, ahead of its debut during Sunday's Superbowl. The campaign promotes a joint venture between Apple and Pepsi which will see Pepsi drinkers win the... [30 Jan 2004]
Pepsi hires RIAA-sued teens for ad
News Televisual stardom of a sort awaits for a few lucky teens collared by the RIAA for illegally downloading music from the internet - 20 or so of the youngsters will be featuring in an advert for Pepsi, boasting about how they'll still be downloading... [26 Jan 2004]
5 years ago... PCs for free within five years
News He said it will become a way to target advertisements to a specific audience and even went on to add that Coke or Pepsi could end up being sponsors of an office suite. 12.11.98: PCs will become so cheap that companies will be giving them away... [12 Nov 2003]
McDonalds to give away Apple tunes?
News Pepsi plans to offer specially marked 20-ounce and 1-litre bottles during a 60-day day period starting 1 February. Fast-food giant McDonald's is planning to give away 1 billion song downloads from Apple Computer's online music store, according to a... [07 Nov 2003]
The Weekly Round-Up: 29.08.03
Round-Up Once upon a time it was 'Cheggers plays Pop' - nowadays it's 'Cheggers drinks pop' (diet Pepsi to be precise). The Round-Up's favourite line from a film comes from Steven Spielberg's defining creature feature 'Jaws'. [29 Aug 2003]
Telewest beats BT in broadband 'Pepsi challenge'
News UK cable provider Telewest has claimed it is beating BT in parts of Britain where there is a choice of broadband providers Telewest has claimed that eight out of ten broadband users prefer its broadband service over BT's when given the chance to... [25 Oct 2002]
Transora seals B2B chocolate deal
News Nestlé also holds a stake in Transora, along with many of the world's biggest food companies, including Coca Cola, Heinz, Kellogs, Kraft, Pepsi and Proctor & Gamble. Nestlé and Danone are to merge their European e-marketplace with US consumer... [25 Feb 2002]
