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Microsoft to cast off Razorfish
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. Microsoft is putting... [29 Jun 2009]
PC sales on the upturn amid economic green shoots?
News Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones. After more than a year... [26 Jun 2009]
Pay-Per-Question Site JustAnswer Uses Google AdWords and the Google Content Network to Reach Customers in 145 Countries
White Paper It got to advertise with Google AdWords to target people searching for certain topics, to use Google's content network for contextual advertising on relevant sites domestically and internationally, specify individual content network... [23 Jun 2009]
Clustered HP Indigo Presses Enable New Business Model
White Paper Nies/Artcraft, a Consolidated Graphics company (NYSE: CGX) wanted to scale production capacity to conduct high-volume direct mail campaign. Nies/Artcraft build infrastructure of clustered HP Indigo presses managed with... [22 Jun 2009]
Anti Spam LIVE Service: Zero-Hour Protection
White Paper The best defense is an aggressive, technologically sophisticated, counter campaign - not one that relies merely on traditional updates of spam definitions, but one that also provides zero hour real-time accuracy. [20 Jun 2009]
The Weekly Round-Up: 19.06.09
Round-Up The Keep Britain Working campaign, who published the research, also highlighted a few examples of the more outlandish line management techniques in use in the technology sector. The Round-Up is sure you've had a boss... [19 Jun 2009]
Bing: The sound of Microsoft getting a lift
News The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users. Microsoft plans to continue its ad push, including... [10 Jun 2009]
IE6 giving users Bing - whether they like it or not
News Among its planned promotions is a huge ad campaign as well as an event at Seattle's Space Needle. Microsoft confirmed on Tuesday that it is looking into an issue in which users of Internet Explorer 6 are forced into... [03 Jun 2009]
Asus backs Windows in latest Microsoft campaign
News Asus and Microsoft have launched a website that promotes the use of Windows, arguing that the operating system provides users with a familiar environment and no compatibility issues. The site, 'It's Better With Windows', presents a video... [01 Jun 2009]
Content Management Systems Deliver SEO Oshyn, Inc.
White Paper In the same way sites constantly need fresh content to remain successful and relevant; a successful SEO campaign requires diligence throughout the life of the site. Search engine optimization is a complex, multi-faceted... [30 May 2009]
Microsoft Live Search successor debuts: Will we soon Bing it?
News But, [even] if the marketing campaign is successful, will the product be better than its competitors? Microsoft chief executive Steve Ballmer has unveiled Bing, the company's revamped search engine and a key component in... [29 May 2009]
Measuring Campaign Performance by Using Cumulative Gain and Lift Chart
White Paper The primary goal of a Direct Mail marketing (DM) campaign is to send mailers to group of customers who are likely to respond. It is not unusual to evaluate the campaign performance by comparing the... [29 May 2009]
FireRescue1 Creates Comprehensive Online Campaign for Globe Manufacturing Company
White Paper Globe recognized that the flexibility and interactive nature of the Internet presented opportunities to significantly reinforce its thought leadership position in firefighter safety with a level of depth they could not achieve through... [16 May 2009]
Minority Report: BlackBerry to kill iPhone?
Comment RIM has been operating an aggressive buy-one-get-one US campaign and its sales have surged 15 per cent in the first quarter, though presumably at lower than normal hardware margins. As the BlackBerry outsells the iPhone,... [07 May 2009]
Inbox: 'Microsoft - focus on what you do do, not what you don't do'
Comment What it does is express surprise at the negative aspects of Microsoft's advertising campaign itself, which I happen to agree with. The weekly Inbox column collects the best and most thought-provoking of the reader... [05 May 2009]
