marketing and services Articles, Videos, Photos and Opinions

Showing results 21 to 30 of 199

silicon.com > White Papers > Enterprise Applications > Customer Management

Michelin Provides Sales Force With 360-Degree View of Clients to Improve Competitive Intelligence

Michelin Provides Sales Force With 360-Degree View of Clients to Improve Competitive Intelligence

Michelin wanted to create an integrated vision of each client through the use of a Customer Relationship Management (CRM Read more

Feb 27, 2009

silicon.com > White Papers > Data Management > Data Infrastructure

Business Intelligence Solution for a Leading Travel Company

Business Intelligence Solution for a Leading Travel Company

As a part of the company's commitment to providing great customer service, the client deployed an Online Transaction Pro Read more

Mar 4, 2009

silicon.com > White Papers

Case Study: Allied Irish Bank (AIB)

Case Study: Allied Irish Bank (AIB)

AIB Group, with assets of almost ?81 billion, is Ireland's leading banking and financial services organization. It emplo Read more

Mar 16, 2009

silicon.com > White Papers > Software and Web Development > Software Development Tools

Charting Process Flows for Customer Service in Minutes, Not Hours

Charting Process Flows for Customer Service in Minutes, Not Hours

Will Chaney is director of New Media Consulting, a company specializing in multimedia and marketing in several industrie Read more

Apr 15, 2009

silicon.com > White Papers > IT Management > Business Functions

CityIQ: Launching a New Service to the City and Beyond

CityIQ: Launching a New Service to the City and Beyond

Following a successful project with a major city player, CityIQ was launching a new practice that offered expert procure Read more

Apr 16, 2009

silicon.com > White Papers > IT Management > Business Functions

CRM at a Glance: Salesforce.com Vs. Siebel

CRM at a Glance: Salesforce.com Vs. Siebel

CRM provides a holistic view for a company's interactions with its prospects, contacts, and accounts. The accurate data Read more

May 14, 2009

silicon.com > White Papers > IT Management > Business Functions

New Call Routing Strategy Soothes Growing Pains for Retailer

New Call Routing Strategy Soothes Growing Pains for Retailer

A large online and catalog retailer of gift and specialty items, the company found initial success by focusing on a sing Read more

May 30, 2009

silicon.com > White Papers > IT Management > Business Functions

Inovis Improves Communication Capabilities, Reduces Costs With Integrated Customer Service Solution

Inovis Improves Communication Capabilities, Reduces Costs With Integrated Customer Service Solution

Inovis wanted to replace more than 16 marginally integrated and non-supported customer relationship management systems a Read more

May 30, 2009

silicon.com > White Papers > Enterprise Applications > Customer Management

Subaru of America Deepens Customer Insights to Drive More Effective Marketing, Sales, and Service Activities

Subaru of America Deepens Customer Insights to Drive More Effective Marketing, Sales, and Service Activities

Subaru of America, Inc. (SOA) wanted to expand insight into customer preferences and ownership lifecycles to enable more Read more

May 30, 2009

silicon.com > White Papers > IT Management > Business Functions

Huatai Securities Improves Profitability by Adopting Customer-Centric Business Model

Huatai Securities Improves Profitability by Adopting Customer-Centric Business Model

Huatai Securities Co. wanted to build a customer relationship management system to support a move from a product-centric Read more

May 30, 2009