advertising
RSS advertisingMobile, Electronic Ad Ticket Application Improves Quality and Efficiency of Field Sales Processes
White Paper Lee Enterprises has 800 advertising sales representatives working in 17 states, selling ads and inserts that run in the company's many publications and associated Internet services. With the guidance of Palm Solutions Provider 4C Solutions, Inc. [03 Jul 2008]
BCom3 Goes Truly Global with A Check Point VPN Solution
White Paper A giant in advertising, public relations and marketing, BCom3 represents 76 of the world's top advertisers, such as General Motors and Proctor & Gamble. To properly support its global clients, BCom3 has to operate as a single global entity with... [03 Jul 2008]
Cisco Helps CoolSign Go Anywhere
White Paper AdSpace Networks, Inc.one of the nation's leading providers of digital public advertising, is using Cisco technology to help get the attention of their target audience, everywhere their target audience goes. [03 Jul 2008]
SAS Analytics Help Determine Advertising Strategies at MPG
White Paper With a client list that includes Microsoft, Intel, Isuzu and Peugeot, Media Planning Group (MPG) places advertising and tracks product awareness for some of the best-known brands in the world. Using advanced analytics from SAS, MPG marketing... [03 Jul 2008]
Clear Channel Delivers Digital Media Using Microsoft Windows Media
White Paper As one of the country's largest media and advertising companies, Clear Channel Worldwide has been at the forefront of developing and implementing new ways to deliver digital media to consumers. Long a leader in broadcast radio, Clear Channel Radio... [03 Jul 2008]
Disney Magic Pervades Interactive Kingdom with HP Solutions
White Paper HP ProLiant servers support a scalable database and back-end platform, powering publishing, advertising, registration, content delivery and cash management systems. Disney's magic formula for sustaining profitability in the interactive kingdom lies... [03 Jul 2008]
Cognos Solutions Reinforce Cetrel's Role and Performance Levels in the Luxembourg Financial Market
White Paper Cognos tools also enabled Cetrel to measure the impact of the advertising campaign that accompanied the launch of miniCash, the electronic purse destined for parking ticket dispensers. Cetrel was formed in Luxembourg in 1985 to handle the growing... [03 Jul 2008]
Cisco Enterprise Content Delivery Network Solution: Advertising Agency Streamlines Client Communications and Brings TV-Quality Video to the Web
White Paper Based on a simple, standard Web browser-based interface, Cisco allows the delivery of TV-quality video and other rich media files to LAN-based users connected to the Internet. This white paper provides a detailed discussion on this topic. [03 Jul 2008]
A Conditional Electronic Coupon Service and an Optimization Theory for Internet Targeted Advertisement
White Paper This paper presents a new Internet based targeted advertising scheme, called a conditional electronic coupon (CEC) service, and a supporting theory that can optimize its operation. This paper also provides a high-level CEC system implementation... [03 Jul 2008]
E-Business and the Corporate Information Factory
White Paper Most think a flashy Web site with plenty of advertising helps success, but the behind-the-scenes work is fundamental. Many companies fail to realize that the architecture behind a Web site is critical to the success of an e-business. [03 Jul 2008]
GoBeam's Managed IP Telephony Service Boosts Productivity for Enterprise Customers
White Paper Adding new extensions and features takes minutes rather than days, and the company can set up special dial-in numbers to track advertising campaigns and receive immediate feedback. GoBeam's vision is to create, extend, and deliver real-time... [03 Jul 2008]
De Persgroep Saves 10% Annually on IT Costs Using Oracle9i Application Server Technology
White Paper Since the early 1990s, De Persgroep has used Oracle technology to manage its sales, subscriptions, advertising, editing, printing, and back office administration. De Persgroep is the publisher of Belgian's most widely read Flemish newspaper, Het... [03 Jul 2008]
AOL-MovieFone/CSI: Transforming Data into Dollars
White Paper AOL-MovieFone, Inc.is the nation’s largest movie listing guide and ticketing service, providing interactive telephone information, advertising, and teleticketing services to the motion picture industry and moviegoers. [03 Jul 2008]
The Internet Future and Advertising
White Paper In the advertising world of today, actors romp around the screen while consumers lie around on couches. Once interactive advertising comes into its own, the remote control unit will be replaced by a mouse, and consumers will be doing the romping. [03 Jul 2008]
Creating Customer and Shareholder Value in the Retail Marketplace
White Paper To help the retail industry capitalize on these opportunities, Accenture has developed deep skills and capabilities in these six critical areas: Merchandising Optimization, Advertising Effectiveness, Procurement/Supply Chain Excellence, Store and... [03 Jul 2008]
