online advertising
The Weekly Round-Up: 08.02.08
Round-Up Schmidt: "Any investigation into online advertising and search engine market by a combined Microsoft and Yahoo! Schmidt: "'They may be trying to force the antitrust types to formally investigate the online advertising market and conclude that if... [08 Feb 2008]
Microsoft/Yahoo! - should Google be afraid of the big bad bid?
News would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles… Set to shake up the online world? Microsoft announced its much-rumoured bid for Yahoo! [06 Feb 2008]
Can Microsoft/Yahoo! deal take on Google?
News The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. would help both companies fight Google in the online advertising and services market but it also faces some major challenges and obstacles. [01 Feb 2008]
Microsoft bids $44.6bn for Yahoo!
News According to Microsoft, the online advertising market is expected to double from 2007 to 2010, hitting $80bn in revenue, meaning the benefits of scale will become increasingly important. Microsoft CEO Steve Ballmer said a tie-up will allow the two... [01 Feb 2008]
Legal Eye: Scrabble-Facebook row spells trouble
Comment The monetisation of online communities and the creation of new advertising techniques throws up problems of its own. Only a few weeks ago, Facebook CEO Mark Zuckerberg was forced to change the way the Beacon advertising system worked after... [29 Jan 2008]
Geography lessons for online retailers
Comment Although the internet was once considered borderless, businesses are recognising that understanding the location of their web visitors has an impact on advertising and marketing, compliance, fraud protection and security. [09 Jan 2008]
Cheat Sheet: CRM
Cheat Sheet The technology covers things from logging information around initial customer contact to targeted advertising or, further down the line, things like efficient bill management. By using this information, among other things, companies can improve... [08 Jan 2008]
2008: The year of mobile handset evolution?
News Online video is also tipped to make it big this year as media and web companies cosy up and online advertising grabs a bigger slice of the advertising pie. The analyst predicts US internet video advertising will rack up nearly $1.6bn in 2008. [03 Jan 2008]
Google develops 'web 2.0' encyclopaedia
News Search and advertising giant Google is developing a user-generated online encyclopaedia that could rival Wikipedia. Google has named the scheme the "knol project" - a knol being a "unit of knowledge" - according to a blog post by Google engineering... [17 Dec 2007]
Photos of the year
Photo Job ads will appear in real-world scenarios - such as billboard and street advertising - in a number of online games. The Government Communications Headquarters - aka GCHQ - has launched what it claims is the world's first in-game recruitment... [13 Dec 2007]
BBC, ITV and C4 team up for on-demand TV
News The service will be a mixture of free and paid-for content, as well as programming sponsored by advertising. BBC Worldwide, ITV and Channel 4 have got together to develop a joint on-demand online media player which will play content from all three. [28 Nov 2007]
The Weekly Round-Up: 16.11.07
Round-Up The boom in online advertising has driven media and tech firms to pour billions into building their online advertising businesses. First off, there's the apparently endless rise in the revenues derived from web advertising. [16 Nov 2007]
Google DoubleClick deal: EU ramps up scrutiny
News AOL and others whose acquisitions in the highly competitive online advertising market have already been approved. In making the decision to push the $3.1bn deal into an extended investigation, the Commission cited concerns about the merger's impact... [14 Nov 2007]
Photos of the month - October 2007
Photo Job ads will appear in real-world scenarios - such as billboard and street advertising - in a number of online games. The Government Communications Headquarters - aka GCHQ - has launched what it claims is the world's first in-game recruitment... [31 Oct 2007]
BT Tradespace spruces up its search
News Ivan Croxford, head of BT Tradespace, admitted that due to not advertising to consumers yet, BT Tradespace has experienced "relatively low" traffic to the site's 28,000 business user profiles. BT Tradespace, the service designed to help small... [31 Oct 2007]
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