Advertising
RSS AdvertisingTelegraph CIO on the rocky road to going Google
News The business also uses hosted CRM from Salesforce.com to manage its subscription service and advertising sales, as well as its expanding ecommerce business. Businesses thinking of switching to cloud computing should... [04 Nov 2009]
'UK must up privacy safeguards following Phorm'
News The announcement follows complaints by UK citizens and privacy groups over the government's lack of action after telco BT conducted trials of the Phorm behavioural advertising service without getting consent from its... [30 Oct 2009]
Augmented reality's time is coming thanks to smarter smartphones
News The revenues from such industries, however, will soon be outstripped by advertising and mobile apps sales, ABI research said. Today's increasingly feature-packed smartphones are likely to propel the use of augmented... [26 Oct 2009]
YouTube presses play on Channel 4 top shows
News The partnership will initially run for three years and the two parties will share advertising revenues. Under the terms of the deal, Channel 4 will have a branded presence on YouTube and will be able to sell... [16 Oct 2009]
BBC iPlayer gets ready to go Worldwide
News The BBC's international service has been funded by advertising since November 2007, as it is not covered by the UK licence fee. BBC Worldwide has confirmed it wants to launch an iPlayer-style paid-for video platform,... [12 Oct 2009]
Mark Zuckerberg
AS Profile Social mores, advertising models and even insurance actuarial calculations are all being influenced by FB. As founder and CEO of Facebook, Mark Zuckerberg topped the Agenda Setters list in 2007 after the social network... [08 Oct 2009]
The Weekly Round-Up: 02.10.09
Round-Up The internet has led to a massive drain in revenues in traditional advertising channels! Over the years, the internet has been blamed for many of the world's ills. Sometimes fairly, though often not. The internet is... [02 Oct 2009]
Targeted Interactive Advertising: A Killer Revenue App
White Paper This white paper explores the opportunities that exist for service providers as they shift how value is created, managed and monetized in their networks to take advantage of next-generation advertising models. [02 Oct 2009]
Minority Report: Is Microsoft competing with imaginary Apple tablets?
Comment Operating systems, touchscreen music players, advertising, retail stores, you name it. Are Microsoft and Apple about to lock horns yet again, this time in the battle to reign king of the Tablet? Or, Seb Janacek says, is... [01 Oct 2009]
Microsoft'll fix it for you: Automated 'fix it' buttons solving PC problems
News Microsoft said the fixes are now available in 23 languages and have shown up in the company's advertising. Microsoft says that rather than struggle to fix their own PC problems, computer owners have shown they'd rather... [30 Sep 2009]
Daniel Ek
AS Profile The service is funded by advertising but the balance of the technology and ads seems to have been the right one while there is also a subscription-based service that does away with the ads. Ek has a track record of... [29 Sep 2009]
Photos: The hottest tech out of the UK's Silicon Valley
Photo CEO Ian Wilson said the technology could have uses in a range of areas, such as online games, virtual worlds such as Second Life, medical and military training simulators and digital advertising. The brightest new... [24 Sep 2009]
Facebook adds Nielsen to friends for ads
News As part of the Advertising Week festivities in New York, Facebook chief operating officer Sheryl Sandberg is slated to make a marketing-related announcement on Tuesday morning. Earlier this year, Sandberg keynoted the... [22 Sep 2009]
Facebook to kill Beacon: Info-sharing programme crumbles under privacy concerns
News It's finally over for Beacon, the ill-fated advertising programme that Facebook launched two years ago. Another Beacon-related lawsuit had been filed against Blockbuster several months earlier, claiming that its... [21 Sep 2009]
Leading Independent Media Production and Distribution Company Leverages .tv Domain Name as a Catalyst for New Business Initiative
White Paper Entertainment Studios, Inc.produces and distributes television programs, as well as selling related advertising. The Los Angeles, California headquartered company is the largest independent producer/ distributor of... [19 Sep 2009]
