Doubleclick
RSS DoubleclickGoogle's DoubleClick revamp wants ads to say it in pictures
News The search giant on Thursday took the wraps off a revamped DoubleClick Ad Exchange, a public exchange that allows publishers to offer excess ad inventory they can't sell to advertisers. Google said the exchange will meld... [18 Sep 2009]
Google watches your interests to target adverts
News The new ad-serving system works by downloading a DoubleClick cookie to the user's browser to track their path through various AdSense-using sites. DoubleClick is an ad-serving company that was acquired... [12 Mar 2009]
Google pulls plug on Yahoo! ad deal
News No doubt Google, which already had a hard time pushing through its acquisition of display-ad powerhouse DoubleClick, doesn't want any more regulatory ill will than necessary. that would have given Yahoo! [05 Nov 2008]
Eric Schmidt
AS Profile Schmidt has also been busy integrating recent acquisitions into the company - from video site YouTube and security firm Postini to online ad company DoubleClick. Despite dropping three places from last year, Eric Schmidt... [07 Oct 2008]
Concur's Web-Based Expense Solution Pays Off for DoubleClick
White Paper Using Concur Expense, a Microsoft Windows DNA-based travel and entertainment expense reporting and management system from Concur Technologies, a Microsoft Certified Partner, DoubleClick has reduced the time and money it... [06 Oct 2008]
Google: It pays to make ads work
News The company is trying to solve the online ad problem in part with DoubleClick, the display-ad company Google bought earlier this year. Google's cash cow is selling text advertisements that appear next to search results,... [12 Jun 2008]
Google execs defend a Yahoo! ad deal
News Google's cash comes chiefly from text ads in the form of AdWords, which appear alongside search results, and AdSense, which appear on partners' web pages; Google's acquisition of DoubleClick, though, is designed to... [09 May 2008]
Yahoo! tests the Google route to advertising bliss
News The test caught antitrust attention in Washington, which already was on alert after Google's acquisition of internet ad company DoubleClick, which closed in March. Following closely on the heels of Google's acquisition... [10 Apr 2008]
Google to get the DoubleClick go-ahead?
News European regulators are planning to grant approval for Google's proposed $3.1bn takeover of DoubleClick, possibly on 11 March, according to a Bloomberg report. That would be approval without conditions, three sources... [06 Mar 2008]
Google DoubleClick deal: EU ramps up scrutiny
News European antitrust regulators will conduct a more extensive, second-phase review of Google's pending merger with DoubleClick, the EU has announced. Regulators will look in greater detail into whether a merger between... [14 Nov 2007]
Eric Schmidt
AS Profile Acquisitions has been the big theme, with the $1.65bn deal to buy video-sharing website YouTube, a proposed $3.1bn purchase of web advertising supplier DoubleClick and the $625m acquisition of web security company Postini. [12 Oct 2007]
Google proposes global privacy standard
News However, a privacy advocate dismissed the move as a desperate attempt by Google to appear to be sensitive to privacy issues in the midst of government scrutiny of its proposed $3.1 billion acquisition of online ad firm... [14 Sep 2007]
Microsoft seals $6bn aQuantive deal
News Microsoft's decision to buy aQuantive earlier this year followed a flurry of deals in the online ad business, including Google's plan to purchase DoubleClick for $3.1bn - a deal that still awaits regulatory approval. [15 Aug 2007]
Navigating Complexities of Local Advertising Implementation
White Paper There are lots of advertisements serving companies like DoubleClick, ValueClick, Atlas, etc.but in this space there aren't many tools available to manage local listings. With online advertising demand growing rapidly and... [06 Jul 2007]
Yahoo! gets smart about online ads
News Google is buying online ad company DoubleClick for $3.1bn and Microsoft has agreed to pay $6bn for Aquantive. Yahoo! just upped the ante in the display advertising space. It has launched a new display advertising product... [02 Jul 2007]
