TV ads
RSS TV adsMicrosoft makes a Move on web TV
News In March, Microsoft said it would begin supporting Move Network's video streaming technology within its own cross-browser video platform, Silverlight, which lets publishers customise navigation and ads. [26 Aug 2008]
Echopass Call Center On-Demand Enables Outbound Marketer to Efficiently Follow Up on Leads
White Paper As a growing company, Infinite Mind lacked the systems it needed to effectively follow up on new sales leads that were being generated through its TV infomercials, radio ads, and internet marketing efforts. [13 Dec 2007]
Dear silicon.com... work and play, mobiles on planes, data leaks...
Comment Photos: GCHQ aims to recruit with in-game ads' Editor's choice silicon.com news editor Steve Ranger flags up his picks on the site this week. Q&A: Bruce Schneier, CTO of BT Counterpane How to survive the first 100 days as CIO... [25 Oct 2007]
Vista sales failing to sparkle
News Much like Apple educating the masses about the possibilities of the iPhone, or focusing on a single feature or benefit of the Mac OS in the Mac vs PC commercials, Microsoft should be educating the masses about the various new features in a heavy... [12 Sep 2007]
Google sticks ads on YouTube
News But Shashi Seth, YouTube's group product manager, said the company took pains to prevent the ads from annoying the viewer. The search behemoth is ignoring the long-held belief by marketing gurus that a video-sharing site has only two choices when... [22 Aug 2007]
IPTV for beginners
Comment Broadcast advertisers have grown increasingly upset by the practice of commercial skipping and the loss of their ability to control the timing when viewers watch ads for specific events, such as movie openings or store sales. [04 Jun 2007]
'It's a wi-fi network - and it's an ad'
News In April this year HSBC kicked off ads sent to mobile phones using near-range Bluetooth wireless technology. T is for TV The report says: "Every client attempting to connect to a network will look at the list of accessible networks. [01 Jun 2007]
Microsoft digs in for online ads campaign
News Such ads could also be less obtrusive, said Flake. TV is similarly being overhauled, as broadcast media suddenly have to compete with videos of high school games and short clips posted to YouTube. Despite losing out to Google in a recent high... [09 May 2007]
The Weekly Round-Up: 20.04.07
Round-Up Yup, just like the smug little man pretending to be a Mac in those Apple ads, we simply can't wait to traipse home from work, boot up our computers and get the creative juices flowing - editing photos, cutting short movies and making glorious... [20 Apr 2007]
Google "ecstatic" about Q1 results
News The company is aggressively expanding its advertising platform to the offline world, including partnerships to sell ads to run on Clear Channel radio stations, on EchoStar Dish satellite TV network and in newspapers. [20 Apr 2007]
DRM-free tunes coming to the Zune too?
News Reindorp said the first ads were mostly about establishing the brand, while the new advertising, which includes a TV spot, focuses on features that make the Zune stand out from the iPod, such as its support for subscription music, larger screen... [05 Apr 2007]
Online ads skyrocket to $16.8bn
News Advertising on the internet is continuing to steal old media's lunch, racking up $16.8bn in revenues last year. According to a report from the Internet Advertising Bureau (IAB) and consultants PricewaterhouseCoopers, the rise in revenues marks a 34... [08 Mar 2007]
AP tarts up its online video platform
News The Associated Press is rolling out a new version of its online video platform that will allow affiliates to upload, tag, syndicate and sell local ads on their own clips. They will also have the option of selling local ads against it. [08 Mar 2007]
Van driver warning in mobile crackdown
News Callers who ring drivers on their mobiles will also be urged to hang up and phone back later as part of TV ads running the slogan: 'If they're driving, kill the conversation'. Van drivers are being targeted by the government as it kicks off its... [05 Mar 2007]
The Weekly Round-Up: 02.03.07
Round-Up Discussions soon became bitter and increasingly acrimonious leading to full-on public bickering in the form of full-page newspaper ads and cringe-worthy television slots. BT promptly announced plans to roll out its own IPTV offering (and launched a... [02 Mar 2007]
