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Moore Consulting Group Enhances Client Relationships With the 3Com Unified Wired and Wireless Gigabit Switch
White Paper Its network was struggling to support its integrated communications Services-public relations, marketing and advertising activities. Moore Consulting Group, based in Tallahassee, Florida, is nationally ranked as one of the top 110 PR firms by PRWeek. [31 May 2008]
Develop a Marketing Communications Plan
White Paper Marketing communications (marcom) include customer-facing materials such as brochures, press releases, Web sites, and trade show presentations. The proximity of marcom planning to the customer makes it one of the most important activities that a... [26 Apr 2008]
FBI cyber crime chief on botnets, web terror and the social network threat
Comment They can be used for a wide variety of activities and also up near the top will be phishing. The marketing of cyber crime in general and botnets in particular is a growing threat. We do know that terrorist organisations and jihadi groups use the... [15 Apr 2008]
SK Telecom Achieves High Availability and Scalability With Clustered Database Solution
White Paper To ensure it could conduct more effective sales activities, SK Telecom developed a new system to keep track of all customer and marketing-related activities. SK Telecom is the largest mobile communications service provider in Korea, with more than... [28 Sep 2007]
Marketer Uses Proposal Generation System to Reduce Proposal Prep Time by 60 Percent
White Paper HealthSTAR Communications is a marketing services company that assists healthcare clients through the full life cycle of their marketing activities. As the healthcare industry embraced strategic sourcing, HealthSTAR began receiving requests for... [14 Feb 2007]
A New Framework for Marketing Accountability - Measuring the Impact of Multi-Channel Marketing and Advertising Efforts
White Paper Much is riding on the proper evaluation and measurement of the efficacy, performance, cost, and impact of increasingly complex and integrated marketing activities. The importance of accurately assessing the impact of marketing, advertising, and... [11 Aug 2006]
The SME hype cycle
Comment There are exceptions but typically smaller businesses don't have the time, resources, breadth of skills or inclination to get involved in the same speculative or exploratory activities as their larger cousins. [25 Jul 2006]
The Weekly Round-Up: 29.07.05
Round-Up It appears, however, that the attack was unrelated to Vardan Kushnir's spamming activities. Korotkov claimed he was receiving 40 emails per day prior to setting up an automated calling system which bombarded the school's phone line with messages... [29 Jul 2005]
Russian spammer beaten to death
News As such it is too early to say whether the attack was related to Kushnir's spamming activities but in the past his operation has been subject to a number of revenge attacks - though nothing so serious as the apparent attack which has now left him... [26 Jul 2005]
Data breaches worry online shoppers
News About 30 per cent of people who use web-based banks say digital attacks have influenced their online banking activities. Yet businesses cannot rely on the internet to lower costs and improve marketing efforts indefinitely, if consumer trust... [27 Jun 2005]
The CCM Connection: Boosting Profits by Tying CRM to Business Processes Through Customer Communication Management
White Paper These activities include everything from billing to direct mail marketing to e-marketing to electronic bill presentment and payment (EBPP) to customer call center operations. At the heart of CRM is a set of activities that come under the heading... [17 Jun 2005]
Outsourcing success means understanding your business
Comment The PRI is a matrix to help you assess the readiness of individual business processes for outsourcing, explains Karen Williams, director of international marketing communications. Given that business processes are often wide-ranging activities... [21 Mar 2005]
Protect Yourself From SPYWARE
White Paper If you visit web sites or if you install free software programs then your computer activities and Internet usage is likely already being analyzed and tracked for marketing purposes. Spyware 'agents' are installed on your system, often without your... [18 Dec 2004]
End II End Communications Improves Sales Productivity With Siebel CRM OnDemand
White Paper Siebel CRM OnDemand enables End II End to improve the productivity and effectiveness of its sales, marketing, and support activities. To make the greatest use of its limited resources, End II End needed a system that would automate and simplify... [09 Dec 2004]
Quocirca's Straight Talking: IT too arrogant?
Comment IT exists to automate some business activities and to better enable others - for example, building on the work of the telcos to provide a data communications network that spans the globe. However, every now and then marketing overdoes it... [15 Oct 2004]
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