ad revenue
RSS ad revenueBBC iPlayer gets ready to go Worldwide
News There just aren't enough ad dollars to support traditional media models. The new service, which will have to be approved by the BBC Trust before it can be implemented, is part of a wider scheme by BBC Worldwide to... [12 Oct 2009]
Google's DoubleClick revamp wants ads to say it in pictures
News Having conquered the web's text-based ad market, Google is setting its sights on display ads - a market dominated by rival Yahoo! The search giant on Thursday took the wraps off a revamped DoubleClick Ad... [18 Sep 2009]
Google: Fast Flip to let publishers in on the ad action?
News Fast Flip gives publishers a chance to share in the ad revenue generated by Google News combined with the spotlight and traffic that comes along with inclusion in Google News. Fast Flip is being tested... [15 Sep 2009]
Google presses play on video ads
News For example, Fox demonstrated how Electronic Arts is using a video trailer inside an ad for the new Tiger Woods video game. The result is a marriage of the text ad format that Google has used to grow... [10 Sep 2009]
YouTube wants a slice of the feature film pie
News But YouTube's US audience is now more than 100 million and the site's potential to generate big ad revenue from premium content is still not fully understood. The Google-owned video company offers films... [03 Sep 2009]
Addressable Online Advertising: Generate New Service Provider Revenue While Protecting Privacy
White Paper The end results are higher ad response rates and more effective online commerce. Cisco in conjunction with Feeva Technology introduces a fundamentally new approach to the delivery of advertising content and media to... [30 Aug 2009]
Microsoft sells off ad agency Razorfish for $530m
News French advertising group Publicis Groupe has agreed to acquire Internet ad agency Razorfish from Microsoft for $530m in cash and stock. Microsoft had reportedly been shopping Razorfish around for the past few months,... [10 Aug 2009]
Yahoo! inks get-out clause in Microsoft deal
News s fortunes in the lucrative search-ad market were tied to the performance of Microsoft's search technology for a decade. has the right to terminate the deal signed last week, "if the trailing 12-month average of the... [05 Aug 2009]
Orange: New home for ad-funded mobile operator who gave away free credit
News The ad-funded mobile virtual network operator Blyk will cease to run its service and instead provide advertising technology to Orange, the companies announced on Monday. The company launched as a completely... [28 Jul 2009]
Reviewed.com Saw More Pageviews, Time on Site, and Record Revenue With Google Ad Manager
White Paper Reviewed.com deployed Google Ad Manager that has streamlined the organization's advertising sales, operations, and support through an easy to use, well-designed package that everyone in the organization has bought into,... [23 Jun 2009]
Bonneville International Uses Ad Manager to Target Their Online Ads to Local and National Audiences
White Paper The solution needed to be flexible enough to meet the increasing demands of its larger sites while maximizing ad revenue from its smaller sites. Bonneville recognized the need to have a... [23 Jun 2009]
Viewpoints Network More Than Doubles Online Advertising Revenues With Google Ad Manager
White Paper It needed to maximize their AdSense revenue while also integrating direct sales campaigns, to yield optimization capabilities in order to earn the highest eCPM's and ability to precisely forecast and sell their... [23 Jun 2009]
Woot.com Increased Ad Revenue More Than 3x by Optimizing With Google AdSense
White Paper Either way, visitors keep coming to the site, if not for its advertising revenue, Woot.com would essentially stop making money when a product sells out. Woot, Inc.began life as a wholesale distribution company in the... [22 Jun 2009]
Hobby Site SeatGuru.com Found a Real Business With Google AdSense
White Paper SeatGuru.com deployed Google AdSense, an easy-to-use product that yielded $3,000 a month in ad revenue. In October 2001, frequent flyer Matthew Daimler launched SeatGuru.com with a single color-coded... [22 Jun 2009]
TestMagic Found a Profitable Way to Grow With Google AdSense
White Paper The ad revenue helped it speed things up. For years, Erin Billy taught English to non-native speakers, including a three-year stint in Brazil. When moved to San Francisco in 1997, it continued its... [22 Jun 2009]
