You are here: silicon.com > Tags

2004 stories on

ad

Sort by: Date | Relevance


Comparing and Merging UML Models in IBM Rational Software Architect V7.0, Part 7: Ad-Hoc Modeling - Fusing Two Models With Diagrams

whitepaper IBM Rational Software Architect Version 7.0 has a Combine Models command that allows the user to combine two ad-hoc models into a single model that can be carried forward into version control. The source and target models appear in a dialog, where...

Tags: software engineering

[11 May 2008]

Clear Channel Communications Cuts Code 84 Percent, Speeds Interface 400 Percent

whitepaper The software that Clear Channel Communications executives used to optimize and obtain ad rates was increasingly difficult to troubleshoot and extend to meet business needs. In response, the company is creating a new version using the latest...

Tags: programming languages

[11 May 2008]

Next Generation Activity-Centric Computing

whitepaper Activity templates extend these benefits by capturing ad hoc business processes and best practices for later reuse. This paper presents Activities, a natural way of managing one's individual and collaborative daily work.

Tags: collaborative web

[11 May 2008]

Google execs defend a Yahoo! ad tie-in

News Google's top executives have given a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo! advising observers to look at the overall ad market. It's incorrect to assert there's lock-in or...

Tags: ad, yahoo, google

[09 May 2008]

Microsoft claims can go it alone online

News At the same time, they don't have an ad platform. In the wake of Microsoft's decision to pull its Yahoo! offer, executives are trying to make the case that Redmond's online business can go it alone. Speaking to investors yesterday, Windows Live...

Tags: aol, google, yahoo, microsoft

[07 May 2008]

Microsoft Online Customer Story: Intel

whitepaper Being able to identify and track meaningful conversion events that occur on the site after an ad has been clicked is critical to measuring the success of a business-to-business campaign - and to continuing to deliver a superior customer experience.

Tags: search strategies

[06 May 2008]

Oracle Business Intelligence: Standard Edition One, Release 10g

whitepaper It is a complete BI solution that includes interactive dashboards, highly formatted reporting, ad hoc query and analysis, Extract-Transform-Load (ETL), data modeling, and server administration - all in an easy-to-install package with minimal...

Tags: middleware

[06 May 2008]

Microsoft Online Customer Story: 1-800-FLOWERS

whitepaper No two online shoppers are the same - even if they're clicking on the same online ad at the same time. While a softly lit television commercial may prompt one person to buy flowers, a simple banner ad reading "Mother's Day is May 13th" may prompt...

Tags: web content management

[03 May 2008]

Target Study Measures Online Advertising Spend Impact on Offline Sales ROI

whitepaper By studying the impact that online advertising has on offline sales and Return On Investment (ROI) compared to the traditional media frontrunners, Target gained insight to more profitable and cost-efficient ways to leverage their ad spend.

Tags: sales - marketing

[03 May 2008]

TechNet Webcast: Monitoring AD and Exchange in an Enterprise Environment Using MOM 2000 - Level 200

whitepaper This webcast will cover MOM 2000 to manage AD and Exchange. The primary concern for a data center is service levels for applications to connected users or customers. To mitigate risk and achieve a higher state of readiness, a data center must...

Tags: monitoring systems

[02 May 2008]

TechNet Webcast: Monitoring Active Directory With Microsoft Operations Manager 2005 - Using MOM 2005 to Improve Availability of One of Your Most Critical Services - Level 300

whitepaper The presenter will highlight key features of the new release of Microsoft's event and performance management tool that can help to monitor and keep the AD forests up and running. The presenter of this webcast will show how Microsoft Operations...

Tags: monitoring systems

[02 May 2008]

Legal Eye: Google declares trademark open season

Comment The new policy still prevents other advertisers from including trademarks in their ad copy without permission and although other brands can bid on a trademark, only the authentic brand's ad will actually have the trademark within it.

Tags: keywords, google, search engines, trademarks

[30 Apr 2008]

Kids flocking to Blyk to bag free calls and texts

News An ad-funded mobile network that offers free calls and texts to 16- to 24-year-olds has signed 100,000 UK users in the first six months of operation. Blyk - a mobile virtual network operator (MVNO) which piggybacks on the Orange network and gives...

Tags: mobile advertising, blyk, mvno

[25 Apr 2008]

Photos: Nasa's top 10 on Earth

Photo Volcanoes flowed in the north-south vent system over the past five million years, though the most recent eruption was between 600 AD and 700 AD. An eruption of Cleveland Volcano in the Aleutian Islands, Alaska, which lasted only hours, was captured...

Tags: mountain, volcano, earth, nasa

[24 Apr 2008]

Say it in pictures - Google mobile ads go graphical

News Advertisers will pay only when users click on an ad, as with the company's text ads that appear next to search ads. Google requires only one ad per page, and the ads must link to mobile-specific web pages.

Tags: iphone, android, google, mobile

[24 Apr 2008]

Smart SOA: Best practices for agile innovation and optimization

whitepaper But pursuing SOA on an ad hoc basis can drastically reduce its benefits. SOA enables you to integrate your business as linked, repeatable business tasks or services. This white paper outlines IBM's approach to SOA, garnered from best practices and...

Tags: service level management

[23 Apr 2008]

Cost-cutting tops CIO priorities

Comment Collaboration software therefore will become more important - both the connectivity and the ability to work as ad hoc teams and special interest groups. Tech budgets will remain flat or fall in 2008 for most organisations as they focus on cost...

Tags: cio agenda

[18 Apr 2008]

Google reports sterling quarter

News Google, one of the hottest technology stocks of 2007, had seen its shares erase last year's 50 per cent gain since the start of 2008 on investor concerns that the online ad industry was maturing and vulnerable to a US economic downturn.

Tags: profits, google

[18 Apr 2008]

Security experts criticise Phorm

News Security experts have criticised targeted-ad company Phorm, claiming the nature of its infrastructure could increase the likelihood of successful denial-of-service attacks against its ISP customers. Phorm was previously named 121Media, with a brand...

Tags: threat, ads, phorm

[18 Apr 2008]

Spyware, Adware, and Virus Guide

whitepaper The two software programs suggested by the Ohio University help desk for spyware and adware removal are Ad-Aware by lavasoft and Spy Bot - Search and destroy by PepiMK Software. Spyware - is a term for software that collects personal data like...

Tags: security management, installed, desk, addresses

[18 Apr 2008]

Sort by: Date | Relevance


Site Map    


Quick Sitemap Links: