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Google judges ad quality in real-time
News This way, AdWords will use the most accurate, specific and up-to-date performance information when determining whether an ad should be displayed. Google uses an auction system to determine which advertisers'... [22 Aug 2008]
PopUp Ad Filter
White Paper Unwanted PopUp Ads are intrusive Internet advertisements that are displayed when web pages are accessed. Some sites require the user to fill a registration form or may have clicked a link for information... [21 Jul 2008]
Say it in pictures - Google mobile ads go graphical
News As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that people visit with their mobile phones, Google said... [24 Apr 2008]
Tesco Mobile users hungry for ads
News The mobile virtual network operator has been trialling a WAP advertising portal since May 2007, which Tesco said has displayed strong month-on-month growth, gaining 300,000 unique visitors in December. [09 Apr 2008]
Geography lessons for online retailers
Comment Geolocation has essentially dispelled the myth of the borderless internet by enabling geographic locations to determine what content is displayed to whom. Geolocation can be used for delivering customised content,... [09 Jan 2008]
The Weekly Round-Up: 02.11.07
Round-Up And what's that displayed on those monitors? Some of them were ads for new Apple software and hardware products. There were banners fluttering in the breeze, high above the concourse of the San Francisco... [02 Nov 2007]
Who's afraid of user-generated content?
News The COI, which is responsible for organising campaigns on issues such as health, welfare and education, is reviewing its policy on using social networking sites because of concerns that lack of editorial control over user-generated... [06 Aug 2007]
Google, Salesforce to buddy up over CRM
News Salesforce Group Edition is designed to allow companies to connect to Google AdWords and have their advertisement displayed on Google.com when related search terms are entered on the site, as well as distribute their... [05 Jun 2007]
Google offers multimedia uber-search
News Some Google Oneboxes, which offer an instant result at the top of the search results to things like weather, will still be displayed, Mayer said. More significantly, the Google homepage will eventually have... [17 May 2007]
Google pulls nefarious sponsored links
News The links were displayed as "sponsored links" after visitors entered specific queries into Google's search service. According to a company representative writing on a corporate blog: "Google identified and cancelled... [30 Apr 2007]
Vodafone planning summer mobile ad push
News Vodafone has also tested games with ads displayed between levels. Vodafone is also considering including ads on its Vodafone Live! Orange announced its intention to offer sponsored... [18 Apr 2007]
Yahoo! widens its small-screen horizons
News is expanding its mobile offerings so companies can make money on the content they serve up to mobile devices and so even sites that aren't optimised for mobile browsing can be displayed on handheld devices. [27 Mar 2007]
Google accused of helping P2P pirates
News The lawsuit, filed in the US District Court for the Southern District of New York in 2005, alleges the defendants created the false impression that their sites were legal and promoted them as sponsored links that were... [13 Feb 2007]
Google to make online shoppers pay
News AdWords customers who use the payment system will have shopping cart icons displayed in their ads so customers will know that they can use their Google Checkout account to pay for purchases. Customers... [29 Jun 2006]
Google Video trials ads for premium content
News Though the ad is shown only after the video is played, an ad banner is displayed above the video during the time the video is streaming. It said: "By placing these user-initiated ads at the end of the... [23 Jun 2006]
