ads marketers
RSS ads marketersCall to increase online data protection for teens
News The rules that limit websites and marketers from collecting data on children under 13 may spread to teens as old as 18 if a group of child advocates has its way. The FTC has suggested the industry regulate itself by... [10 Apr 2008]
Ads popping up on US mobiles
News And in September, Google launched AdSense for Mobile, which will allow marketers to place contextual ads on sites viewed via mobile devices. But service providers have been cautious about adding... [05 Mar 2008]
Protect Your Family Against Today's Internet Threats
White Paper They can watch what the user and their kids do on the Internet, and they can potentially sell that information to unscrupulous marketers and criminals. Their software perpetrates harm well beyond offensive photos or... [29 Feb 2008]
Do proposed guidelines for online ads cut the mustard?
News In explaining the differences between the FTC wishes and the IAB guidelines, Randall Rothenberg, IAB president and chief executive, said the organisation wanted to offer flexibility to site publishers and marketers, who... [25 Feb 2008]
Top of the class for online ads? Search and social networks
News However, search might not be as well shielded, because even if marketers keep placing ads, searchers will be cutting back on their online shopping to try to save money, Lanctot said. During 2007, total... [25 Feb 2008]
Google sticks ads on YouTube
News For more than a year, YouTube teased marketers by saying an ad format was forthcoming. Google had long said that no ad format would be launched unless the company was sure it wouldn't spoil the viewing experience, as... [22 Aug 2007]
Yahoo! gets smart about online ads
News It has launched a new display advertising product called SmartAds which allows marketers to offer ads that are customised based on the web surfer's age, gender, location and online activities. s... [02 Jul 2007]
Web 2.0 sites more attractive to marketers?
News While the user-generated content (UGC) bandwagon rolls on, one study has now found canny marketers can get the best return from positioning ads on UGC sites rather than their traditional, editorially... [25 Apr 2007]
Web ads to beat telly by 2010
News Online advertising will suck an even greater share of cash from marketers' pockets, says the Internet Advertising Bureau (IAB) - and will surpass the ad money spent on TV by 2010. Web ads have... [05 Oct 2006]
Google, Yahoo! et al take aim at click fraud
News The newly formed group will "ensure that marketers of all sizes are provided the highest possible level of transparency around pay-per-click advertising," John Slade, senior director of Yahoo! Click fraud occurs when... [03 Aug 2006]
Why does Sharon Stone use Mitel?
Comment According to Nate Elliott, analyst at JupiterResearch, the advent of PVRs - devices such as the TiVo, which allow individuals to record vast amounts of TV easily to a hard drive - means more and more of us are skipping traditional... [01 Aug 2006]
Dell and Google get closer
News The web giant is testing pay-per-call plans, which let marketers advertise in keyword search results and pay only when people call a 1-800-number for the promoted service. One such service would allow... [26 May 2006]
Google and Verizon do SuperPages deal
News Google and Verizon SuperPages.com have signed a deal under which the classified ad provider will help its tens of thousands of marketers get ads onto Google search result pages, the companies said on... [28 Mar 2006]
Google: Analyse this
News Marketers can also use it to track banner, email, non-paid and paid search advertising campaigns from other ad service providers. AdCenter, in beta testing in France and Singapore, differs in that it provides targeted... [14 Nov 2005]
Web ad revenues soar
News David Silverman, a partner at PwC, said in a statement: "The consistent growth in overall revenues shows marketers may be shifting more of their total advertising budgets to online. As of June, advertisers had spent... [27 Sep 2005]
