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Mobile, Electronic Ad Ticket Application Improves Quality and Efficiency of Field Sales Processes
White Paper Lee Enterprises has 800 advertising sales representatives working in 17 states, selling ads and inserts that run in the company's many publications and associated Internet services. Automatic validation of the ad ticket data now reduces the number... [03 Jul 2008]
Kids flocking to Blyk to bag free calls and texts
News Blyk users are asked to volunteer information about themselves and their interests, enabling the company to build up detailed profiles for targeting ads. It said the average cost to advertisers per response rate is 53p - which makes Blyk a more... [25 Apr 2008]
Say it in pictures - Google mobile ads go graphical
News Google is expanding its advertising business into a new domain: graphical ads that appear on mobile devices. As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that... [24 Apr 2008]
Yahoo! tests the Google route to advertising bliss
News Carrying Google's search-related ads would be a major departure for Yahoo! will be testing Google's AdSense for Search service, which will deliver relevant ads alongside Yahoo! Using Google ads could help increase the revenue generated by each ad... [10 Apr 2008]
Tesco Mobile users hungry for ads
News Tesco Mobile has embraced mobile advertising after concluding its customers are hungry for ads on their phones. The mobile virtual network operator has been trialling a WAP advertising portal since May 2007, which Tesco said has displayed strong... [09 Apr 2008]
Ads popping up on US mobiles
News But service providers have been cautious about adding advertising too quickly, because they are afraid bombarding customers with ads will result in a backlash. In December, Microsoft launched mini banner ads optimised for mobile phone browsers and... [05 Mar 2008]
Top of the class for online ads? Search and social networks
News During 2007, total online ad spending through Avenue A/Razorfish was $735m, up 36 per cent from the year before, and the number of websites ads were placed on doubled to more than 1,800, according to the 2008 Digital Outlook Report. [25 Feb 2008]
Dear silicon.com... Laptop losses, mobile ads, gas-guzzler charge, Vista backtrack…
Comment Mobile ads: Free stuff worth a tiny intrusion? Tiny ads = big annoyance So when will we see the "Mobile Advertising Preference Service? Advertising in this manner as is done online is intrusive, interferes with what we are already trying to do, and... [21 Feb 2008]
What's hot at Mobile World Congress 2008?
News Location, location, location… If mobile ads are starting to look like a dream that might just become a reality, location technologies could be the key that unlocks the war chest. The likes of Blyk - a service that offers 16- to 24-year-olds free... [07 Feb 2008]
Photos of the month - October 2007
Photo Job ads will appear in real-world scenarios - such as billboard and street advertising - in a number of online games. The Government Communications Headquarters - aka GCHQ - has launched what it claims is the world's first in-game recruitment... [31 Oct 2007]
Google: Personalisation is the future
News It is important that the ads are personalised too, she said. My philosophy is that the ads and the search results should match. And when it comes to targeting, Mayer added: "For me, search and ads are almost the same. [23 Aug 2007]
PC World escapes punishment over chip ads
News PC World has escaped punishment from the UK's advertising watchdog after one of its adverts appeared to suggest Intel's dual-core processors performed twice as quickly as single-core processors. The person who complained to the Advertising... [06 Jul 2007]
'It's a wi-fi network - and it's an ad'
News In April this year HSBC kicked off ads sent to mobile phones using near-range Bluetooth wireless technology. Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet... [01 Jun 2007]
Upwardly Mobile: Why mobile DRM must die
Comment With free content it makes even more sense to disable DRM - that way, content can be passed between users with ease, meaning more eyeballs for the content and more eyeballs for the ads that pay for it. [01 May 2007]
Vodafone planning summer mobile ad push
News Orange announced its intention to offer sponsored content and has partnered with new MVNO (mobile virtual network operator) Blyk which will give users free calls and texts in return for accepting ads. [18 Apr 2007]
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