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TechNet Webcast: Implementing Automated Deployment Services (Level 200)

whitepaper The presenter of this webcast will discuss Automated Deployment Services (ADS) and how to use it to install operating system images on a large number of servers.

Tags: monitoring systems

[11 May 2008]

Google execs defend a Yahoo! ad tie-in

News Google's cash comes chiefly from text ads in the form of AdWords, which appear alongside search results, and AdSense, which appear on partners' web pages; Google's acquisition of DoubleClick, though, is designed to improve its display-ad business.

Tags: ad, yahoo, google

[09 May 2008]

Yahoo! - Microsoft walks away

News properly for its web search advertising technology, its prominence in selling display ads and its lucrative overseas holdings. Yahoo! chief Jerry Yang signalled a more open stance towards Microsoft yesterday, saying he had been seeking common...

Tags: bid, yahoo, microsoft

[06 May 2008]

Microsoft Online Services Customer Story: Cingular (the New AT&T)

whitepaper Online ads are everywhere, but trying to find the right way to successfully fit those ads into e-mail users' lifestyles is a constant challenge. Cingular, the new AT&T is the largest provider of wireless services in the United States, with more...

Tags: voice - data integration

[04 May 2008]

Hewlett Packard Connects With the MSN Video Audience

whitepaper HP wanted to understand the impact of streaming their ads on key brand measures. The challenge was to determine if the frequency of exposure to the HP streaming ads influenced greater impact on the HP brand.

Tags: streaming media

[03 May 2008]

Microsoft Online Customer Story: TD AMERITRADE

whitepaper And when it came to one of their most recent online campaigns, that meant more than just saturating the Web with banner ads. TD AMERITRADE has been providing brokerage services since 1975. When the market's opening bell rings, it signals the moment...

Tags: sales - marketing

[03 May 2008]

Google: Yahoo! tie-up not anti-competitive

News completed a two-week test of Google's system for selling ads alongside Yahoo! Google believes regulators would not bar a potential business deal with Yahoo! because it would be "non-exclusive" and falls short of an outright merger, a person...

Tags: microsoft, google, yahoo

[29 Apr 2008]

Kids flocking to Blyk to bag free calls and texts

News Blyk users are asked to volunteer information about themselves and their interests, enabling the company to build up detailed profiles for targeting ads. An ad-funded mobile network that offers free calls and texts to 16- to 24-year-olds has signed...

Tags: mobile advertising, blyk, mvno

[25 Apr 2008]

Say it in pictures - Google mobile ads go graphical

News Google is expanding its advertising business into a new domain: graphical ads that appear on mobile devices. As with the company's text-based mobile ads, the Google image ads are displayed on the basis of keywords that appear on websites that...

Tags: iphone, android, google, mobile

[24 Apr 2008]

Google reports sterling quarter

News Paid clicks, a measure of how often users of its web-search click-on ads tied to search results, rose four per cent from the fourth quarter of 2007 and grew 20 per cent from a year ago. Since August, officials say Google has been axing low...

Tags: profits, google

[18 Apr 2008]

Security experts criticise Phorm

News A browser request is first sent via a switch to a machine on the ISP network, which then redirects the user to the Phorm Webwise server to have an anonymised cookie attached to it, allowing Phorm to serve targeted ads to the user.

Tags: threat, ads, phorm

[18 Apr 2008]

Yahoo! ad-share gaining ground on Google?

News is conducting a two-week test of whether to use Google's system to sell web-search ads instead of its own. New industry data out this week shows Yahoo! may have started gaining share in the web-search ad market against Google, even as Google's...

Tags: ad, yahoo, google

[17 Apr 2008]

Phorm defends 'traffic-analysis' methods

News We would point to the many important and valuable consumer internet services such as Gmail or spam filters where data from one side of the 'communication' is analysed for the purpose of showing ads or blocking spam.

Tags: ripa, phorm

[11 Apr 2008]

Internet big boys engage in war over Yahoo!

News which announced earlier on Wednesday that it plans to test Google search ads alongside Yahoo! said it was beginning a two-week test on whether it can use Google to sell ads alongside Yahoo web-search services.

Tags: news corp, google, yahoo

[10 Apr 2008]

Call to increase online data protection for teens

News The FTC has suggested the industry regulate itself by disclosing to consumers any intention to collect information about them for the purpose of targeting ads, and obtaining their consent to do so, among other rules.

Tags: myspace, facebook

[10 Apr 2008]

Yahoo! tests the Google route to advertising bliss

News Carrying Google's search-related ads would be a major departure for Yahoo! will be testing Google's AdSense for Search service, which will deliver relevant ads alongside Yahoo! Using Google ads could help increase the revenue generated by each ad...

Tags: yahoo, google

[10 Apr 2008]

Spyware Infiltrates the Enterprise

whitepaper Desktops littered with pop-up ads, computers grinding to a halt under the weight of snoopy software, private data snatched off networks and sent to a server somewhere in Siberia or San Francisco. All these unfortunate occurrences can be attributed...

Tags: security management, spyware, san, marketing

[10 Apr 2008]

Tesco Mobile users hungry for ads

News Tesco Mobile has embraced mobile advertising after concluding its customers are hungry for ads on their phones. Mobile in pictures Check out silicon.com's latest mobile photo stories here…  Photos: Behind the scenes at Mobile World...

Tags: mobile advertising, mvno, tesco mobile

[09 Apr 2008]

Who's king of advertising? Web set to overtake TV

News The UK has the most developed online-advertising market in the world. According to the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Center, the UK online-ad market was worth £2.8bn in 2007.

Tags: tv, 4od, online ads

[09 Apr 2008]

Deploying Windows Server 2008 With System Center

whitepaper More advanced administrators took advantage of Automated Deployment Services (ADS) for Windows Server 2003 to completely automate the entire server build process. With the release of System Center Configuration Manager 2007, server administrators...

Tags: windows server 2008

[28 Mar 2008]

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