advertising a-z
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Microsoft dashes Yahoo!'s hopes of higher bid
News as a way to compete with arch-rival Google in the internet search and advertising arena but company executives have repeatedly said they have limits to what they are willing to pay to get a deal done. [25 Apr 2008]
Coffee Republic to offer free wi-fi
News One of the ways the free wi-fi service will be subsidised is through advertising - the landing page when people logon will offer space to advertisers. Wireless from A to Z Latte lovers who like to surf and work from the comfort of a coffee shop... [14 Apr 2008]
Phorm defends 'traffic-analysis' methods
News The company behind an ISP-based web advertising user-tracking system has denied claims what it is doing is illegal. Security from A-Z… Biometrics from A-Z… Broadband from A-Z… Wireless from A-Z… Green IT from A-Z… [11 Apr 2008]
Call to increase online data protection for teens
News According to a copy of the letter seen by silicon.com sister site CNET News.com "We ask that the FTC.recommend adoption of voluntary industry guidelines that define 'sensitive data' to include the online activities of all persons under the age of... [10 Apr 2008]
'Unlimited broadband' thing of the past?
News Armstrong added that, while business customers "don't fall for advertising as easily" as consumers might, the increasing prevalence of home-working using home broadband connections meant a change in tariffing could affect some businesses. [17 Mar 2008]
Do proposed guidelines for online ads cut the mustard?
News Meanwhile, the IAB guidelines would make it less obvious for consumers that their data is being collected for advertising, with a notice buried somewhere on the website where the privacy practices are kept. [25 Feb 2008]
How fans can grab a slice of the music pie
Comment At the moment money [for reviews] comes from us but we will be introducing advertising in the next six months that will cover the cost of that. Broadband from A to Z Broadband from A to Z We can mathematically demonstrate from real data from our... [18 Feb 2008]
Vodafone CEO warns of Apple, Google threat
News Sarin also talked up the potential of mobile advertising - returning to a topic he broached at last year's Congress - saying Vodafone is experimenting with nine different mobile advertising business models. [12 Feb 2008]
Can Microsoft/Yahoo! deal take on Google?
News The second reason, he said, is a straight "toe-to-toe online advertising fight" with Google. may also benefit from a takeover as Microsoft would provide additional sources of revenue - other than internet advertising - making Yahoo! [01 Feb 2008]
2008: The year of mobile handset evolution?
News Online video is also tipped to make it big this year as media and web companies cosy up and online advertising grabs a bigger slice of the advertising pie. The analyst predicts US internet video advertising will rack up nearly $1.6bn in 2008. [03 Jan 2008]
Broadband speeds under scrutiny
News Advertising is another area the Consumer Panel wants addressed and Bowe said she will request the Advertising Standards Authority to work with ISPs to make broadband speed factors more prominent in marketing. [19 Dec 2007]
UK goes mad for social networking
News As a result, companies spent more on web advertising per person in the UK than anywhere else, shelling out an average of £33 per person - twice as much as France, Germany and Italy combined. The list from A to Z [12 Dec 2007]
Broadband: King of the net connections
News The regulator said it is working with industry and the Advertising Standards Authority to ensure consumers have clear and accurate information about broadband speeds. The list from A to Z A is for ADSL [22 Nov 2007]
HSBC drops mobile Bluetooth ad plans
News HSBC has dropped plans to send advertising messages using Bluetooth technology to the mobile phones of people passing the bank's branches. Wireless from A to Z The bank ran a trial of the technology earlier this year at its Regent Street and Canary... [01 Oct 2007]
'It's a wi-fi network - and it's an ad'
News Wi-fi networks in the UK will increasingly be used not just as a way to get those with laptops, PDAs and other devices onto the internet but as a way to bring more business to websites or physical premises through advertising. [01 Jun 2007]
