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Closing time for Bangalore's nightlife
Comment To fight the rule and its enforcement, agitated residents, out-of-work DJs and musicians have launched a campaign called Bangalore Bleeding, or to use the city's changed local name, Bengaluru Bleeding. [26 Aug 2008]
Start-ups try to cut slice of Google pie
News Once social media can get connected to search, even to Google, advertisers can create a display ad campaign in Facebook and MySpace and connect that to a search campaign that converts [into a sale or... [30 Jul 2008]
The Weekly Round-Up: 25.07.08
Round-Up Earlier this month the company launched the "Assurance" campaign, offering small businesses free Vista-related technical support, a move that will add millions of dollars to Microsoft's telephone support costs. [25 Jul 2008]
Legal Eye: Trademark landmark
Comment Last month, mobile operator 3 won a four-year battle with rival O2 over the use of O2's signature bubbles trademark in an advertising campaign. Apart from providing precedence on the use of rival... [16 Jul 2008]
MORE TH>N Handles Increased Call Volume With Avaya Communication Manager and Netcall QueueBuster
White Paper In 2002, following a sustained television advertising campaign, MORE TH>N realized it was losing potential customers because agents could not handle the increased number of calls or "Calls spikes" that... [11 Jun 2008]
The PCI Data Security Standard: It's Everywhere Your Credit Card Data Wants to Be
White Paper A major advertising campaign by Visa states that the card is accepted "Everywhere one wants to be. Unfortunately (and through no fault of Visa), a great deal of credit card data and other sensitive... [13 May 2008]
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
White Paper In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success.... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve... [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective... [16 Apr 2008]
Microsoft Online Customer Story: Staples, Inc
White Paper Overall, the campaign reached 7.2 million MSN users. Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a... [16 Apr 2008]
Tesco Mobile users hungry for ads
News Banner advertising served up on the portal delivered a click-through rate to tailored WAP campaign sites of between three and seven per cent, said Tesco. Tesco Mobile has embraced mobile... [09 Apr 2008]
Eliminating the Threat of $38,000 Per Hour Cost of Downtime Using Symantec i3 for Oracle
White Paper To coincide with it, Marketing has launched a large-scale advertising campaign. Imagine the scene: demand is growing quickly for 'Triple play' (television, telephone and Internet) digital services, so... [18 Jan 2008]
Polish Advertising Agency Launches Integrated IT Environment, Enhances Campaign Support
White Paper Oskar Wegner, a Polish advertising agency, specializes in creating and managing loyalty and marketing programs for the pharmaceutical industry. The success of these programs depends not only on processing important data... [11 Jan 2008]
Microsoft Marketing Organization Streamlines Communication and Content Delivery
White Paper Each marketing campaign can demand hundreds of documents, and coordinating the creation and delivery of those pieces requires constant communication. The Business Marketing Organization of Microsoft Corporation faces the... [04 Dec 2007]
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