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Microsoft, Yahoo! chatting up old flames?
News The best of Google Earth to create a more formidable advertising and media player, but they are no closer to a deal, a source close to the matter said. s search business, had in recent days approached media companies to join together on a deal that... [03 Jul 2008]
Google helps measure up audiences
News The spokesman said audience measurement features are an outgrowth of Google's efforts to provide better media planning tools. The company was confirming details first reported by the Wall Street Journal about Google's plans to compete with... [24 Jun 2008]
Microsoft, Yahoo! talks break down
News Microsoft's plan to establish a strong footing in online advertising suffered a big blow on Thursday as merger talks with Yahoo! said it had agreed to let Google put search ads - advertisements placed next to search results - on its site in what it... [13 Jun 2008]
Google: It pays to make ads work
News Google has a financial incentive to make sure advertising can support companies that supply high-quality content, Schmidt said during an on-stage interview in San Francisco with Ken Auletta, The New Yorker's media reporter. [12 Jun 2008]
Yahoo! said no to Google before Microsoft bid
News s subsequent position when it announced on 9 April that it was conducting a test with rival Google, the market leader in web search and related advertising, to rely on Google to sell its search ads. executives dismissed a search-advertising deal... [03 Jun 2008]
Microsoft to woo online searchers with cash back
News Chairman Bill Gates said on Wednesday at the company's advance08 advertising conference: "The one you'll see us particularly invest in in a major way is a deep focus on commerce. The move comes as Microsoft continues to trail Google and Yahoo! [22 May 2008]
Microsoft resumes Yahoo! chat up
News may form a partnership or joint venture for search-related advertising to take on Google, which dominates the search market with a share significantly larger than a combined Yahoo! continues to talk with Google about a search advertising... [19 May 2008]
Google targets business with Postini-based security app
News With an arsenal of search, web hosted apps and the advertising-supported "money-making machine.Google is going to kill Microsoft," Courtot predicted. The release is part of Google's hosted apps business but targeted at corporate customers with a... [12 May 2008]
The Weekly Round-Up: 09.05.08
Round-Up Both companies still face the prospect of playing catch-up with Google, which dominates the mind-bogglingly lucrative web advertising market - worth $40bn last year and a predicted $80bn in 2010. s 21.3 per cent and way, way behind Google's massive... [09 May 2008]
Google execs defend a Yahoo! ad deal
News Google co-founder Sergey Brin told reporters: "You are narrowly focused on search advertising. Google's top executives have given a glimpse into how it might try to deflect antitrust concerns of a possible ad-sharing deal with rival Yahoo! [09 May 2008]
Microsoft's next plan: Make over Live Search
News He also played up the notion Microsoft is an important counterweight to Google's position in the market saying, Microsoft wants to "make sure that state of the art does get advanced and advertisers have good choices in terms of what they are doing... [08 May 2008]
Microsoft considered Facebook move
News The aim of that proposal was to build an online advertising powerhouse to rival Google. Microsoft gauged Facebook's interest in a possible acquisition after the software giant's failed takeover attempt of Yahoo! [08 May 2008]
Yahoo! - Microsoft walks away
News is likely to press alternative strategies in coming weeks, including a search advertising partnership with Google and a deal for Time Warner Inc's AOL Internet unit. Now that a deal has fallen apart, Google has emerged as the key beneficiary. [06 May 2008]
Ballmer on Yahoo!: Price in mind and not "a dime" more
News But, at the same time, he concedes that there aren't a whole lot of other options for the software maker to add scale in its battle against Google. But Ballmer has not been able to come up with another alternative that would enhance Microsoft's... [02 May 2008]
Legal Eye: Google declares trademark open season
Comment That industry has recently been rocked by Google's decision to change its trademark protection policy for UK and Irish advertisers. This month Google changed its policy on selling keyword search terms containing trademarks. [30 Apr 2008]
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