advertising online services
Five ways Microsoft could change after Gates
News This indicates Microsoft is really keen to build a better position in the online advertising market. So don't discount another big acquisition bid - it seems Microsoft is very keen to get its mitts on... [07 Jul 2008]
Expand Service Offerings With Cisco Managed Media Solution V2.1
White Paper The Managed Media Solution allows High-Speed Data (HSD) operators to host content in the online video and addressable advertising markets from within their cable and wireline (DSL and FTTH) broadband... [13 Jun 2008]
Localized Online Offers Help Retailers Drive Shoppers Into Stores
White Paper ShopLocal enables retailers to reuse localized print advertising on the Web, helping them to draw consumers into local stores or to e commerce sites. The company's SmartCircular service replicates print circulars... [11 Jun 2008]
Dear silicon.com... Migrant techies and BBC web budget busters…
Comment The lack of money-grubbing affiliate links and banal advertising is wholly refreshing. I am in my early 60s, am well qualified, (including 4 MCP's obtained in the last three months) but I do not even get the courtesy of... [05 Jun 2008]
Oracle Database Consolidation Solution Delivers 20% Lower TCO While Increasing CPU and Storage Capacity by 400%
White Paper Working with Sun Services, the company migrated its Oracle9i database, which manages all of its advertising information, from its two legacy Sun Fire 4500 servers to a single Sun Fire 6800 server running... [05 Jun 2008]
Oracle Database Consolidation Solution Delivers 20% Lower TCO While Increasing CPU and Storage Capacity by 400%
Working with Sun Services, the company migrated its Oracle9i database, which manages all of its advertising information, from its two legacy Sun Fire 4500 servers to a single Sun Fire 6800 server running... [03 Jun 2008]
Legal Eye: Google declares trademark open season
Comment Already industry bodies such as the Industry of Practitioners in Advertising have called for a delay in the introduction of the changes and an explanation of their rationale. UK Ltd, in which the judge ruled that search... [30 Apr 2008]
Cool tech gets down with the kids
News Everyone using an iPod is advertising Apple. Technology businesses need to monitor and be aware of such social trends if they hope to succeed - taking advantage of blogs, virtual worlds and online search... [23 Apr 2008]
Microsoft Online Services Customer Story: Cingular (the New AT&T)
White Paper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote... [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with... [16 Apr 2008]
Phorm defends 'traffic-analysis' methods
News The company behind an ISP-based web advertising user-tracking system has denied claims what it is doing is illegal. Ertugrul said: "We're delighted to have a dialogue with FIPR but it has to be in the context of how... [11 Apr 2008]
AOL snaps up Bebo for $850m
News The Bebo acquisition comes at a time when AOL is still struggling to make the transition to a leader in online advertising after amassing nearly $1bn in acquisitions - Tacoda, Buy.at, Quigo, and AdTech,... [13 Mar 2008]
Microsoft unveils web tool betas
News Newly enhanced with a software development kit for in-stream advertising, Microsoft's Silverlight 2 programming model is designed for developing and distributing rich internet applications that use graphics, animations... [09 Mar 2008]
Do proposed guidelines for online ads cut the mustard?
News The Interactive Advertising Bureau (IAB) has proposed new privacy guidelines related to online advertising that offer weaker consumer notice and choice requirements than the US Federal... [25 Feb 2008]
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