advertising.com
RSS advertising.com
The Weekly Round-Up: 25.07.08
Round-Up Microsoft will look at incorporating the Mojave footage, which sounds like a secret UFO film, into its advertising in some way. This cautionary tale is symptomatic of our increasing dependence on technology and our ever-decreasing reliance of... [25 Jul 2008]
Yahoo! profits dip - yet claims 'strong' Q2
News Revenue increased eight per cent to $1.35bn, excluding commissions called traffic acquisition costs that are paid to advertising partners. Google had words of caution about the overall economy hurting its advertising business, though not actually... [23 Jul 2008]
Microsoft slams Google-Yahoo! ad deal
News to use Google's advertising technology with Google ads appearing next to Yahoo! In addition, Smith said never before has one company been in a position to control prices on 90 per cent of advertising in a single medium and it shouldn't happen on... [16 Jul 2008]
Legal Eye: Trademark landmark
Comment Apart from providing precedence on the use of rival trademarks in advertising campaigns, the ruling raises interesting tensions between separate European directives on trademarks and comparative advertising. [16 Jul 2008]
Yahoo! 'Boss' offers up search to build on
News search advertising on the web. There is no payment of any kind we expect from partners but we do say in the terms of service up front that over time we will require them as they build and grow out to use our search advertising. [10 Jul 2008]
UK Based Digital Communications Agency Achieves Rapid Payback on IT Investment Via 10% Increase in Sales Force Productivity and 50% Reduction in IT Maintenance Headcount Costs
White Paper The challenge facing Moonfish is to position itself better as the larger, traditional marketing and advertising agencies develop their digital marketing services. Moonfish Ltd is a successful and well known digital communications agency based in... [09 Jul 2008]
Helsingin Sanomat Maximizes Advertising Revenue With Improved Customer Service and Marketing
White Paper Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in... [08 Jul 2008]
Five ways Microsoft could change after Gates
News This indicates Microsoft is really keen to build a better position in the online advertising market. So don't discount another big acquisition bid - it seems Microsoft is very keen to get its mitts on one of the prime online advertising companies... [07 Jul 2008]
Microsoft Solution Helps Nielsen Company Track Business More Effectively
White Paper Nielsen Media Research, part of the Nielsen Company, is the world's leading provider of television, radio, and print audience measurement and advertising information services. Nielsen Media had more than 30 databases containing information about... [07 Jul 2008]
NBA Basketball Team Scores With Sales Force Automation Tool
White Paper Advertising revenues exist for each of these events. The Portland Trail Blazers' organization sells tickets to 41 home basketball games as well as an estimated 250 additional events per year. With professional sports, concerts, and family events to... [06 Jul 2008]
Editor's Blog: The naked truth about DSL
Comment It's no surprise that mobile operator 3 has recently been advertising its wireless offering with the tagline 'no need for the fixed line'. Editor's choice - three things you should check out on silicon.com this week: [03 Jul 2008]
Microsoft, Yahoo! chatting up old flames?
News to create a more formidable advertising and media player, but they are no closer to a deal, a source close to the matter said. and then just its search business - is talking about alternative deals with Time Warner, which owns AOL, and News Corp... [03 Jul 2008]
Expand Service Offerings With Cisco Managed Media Solution V2.1
White Paper The Managed Media Solution allows High-Speed Data (HSD) operators to host content in the online video and addressable advertising markets from within their cable and wireline (DSL and FTTH) broadband access networks, while reducing expenses... [03 Jul 2008]
MORE TH>N Handles Increased Call Volume With Avaya Communication Manager and Netcall QueueBuster
White Paper In 2002, following a sustained television advertising campaign, MORE TH>N realized it was losing potential customers because agents could not handle the increased number of calls or "Calls spikes" that the advertising created. [01 Jul 2008]
Localized Online Offers Help Retailers Drive Shoppers Into Stores
White Paper ShopLocal enables retailers to reuse localized print advertising on the Web, helping them to draw consumers into local stores or to e commerce sites. While many consumers use the Web to research products, the vast majority of purchases are still... [01 Jul 2008]
