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Showing results 1 to 10 of 100

silicon.com > Management > CIO Insights

Tesco Mobile users hungry for ads

Females more likely to take the bait Read more

Apr 9, 2008

silicon.com > White Papers > Networking and Communications > Mobile and Wireless

Bluetooth and WAP Push Based Location-Aware Mobile Advertising System

Bluetooth and WAP Push Based Location-Aware Mobile Advertising System

Advertising on mobile devices has large potential due to the very personal and intimate nature of the devices and high t Read more

Apr 10, 2008

silicon.com > Technology > Mobile

Kids flocking to Blyk to bag free calls and texts

100,000 willing to eyeball ads... Read more

Apr 25, 2008

silicon.com > White Papers > Networking and Communications > LAN - WAN

Adify Corporation: Using Vyatta Appliance to Cost-Effectively and Efficiently Manage Network Resources

Adify Corporation: Using Vyatta Appliance to Cost-Effectively and Efficiently Manage Network Resources

Adify Inc. is a small but growing company in the online advertising business. Their existing infrastructure was built us Read more

Nov 4, 2008

silicon.com > White Papers

Search Engine Marketing: Maximizing Profit with Web Analytics

Search Engine Marketing: Maximizing Profit with Web Analytics

From its humble beginnings in 2000, when it accounted for less than 1 percent of online advertising spend, Search Engine Read more

Mar 18, 2009

silicon.com > White Papers > IT Management > Business Functions

Target Study Measures Online Advertising Spend Impact on Offline Sales ROI

Target Study Measures Online Advertising Spend Impact on Offline Sales ROI

In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of a Read more

Apr 16, 2008

silicon.com > White Papers > Software and Web Development > Internet and Web

Email Frequency: How Relevancy Tactics Changed the Rules

Email Frequency: How Relevancy Tactics Changed the Rules

Marketers are used to planning ahead as most media buys must be scheduled months in advance to accommodate external pres Read more

May 15, 2008

silicon.com > White Papers > Data Management > Data Tools

Data Mining and Audience Intelligence for Advertising

Data Mining and Audience Intelligence for Advertising

Growth in the global advertising industry - especially the recent rapid growth in online advertising - has generated lar Read more

Sep 19, 2008

silicon.com > White Papers > Software and Web Development > Internet and Web

Flowcharting e-Mail Marketing Campaigns With SmartDraw

Flowcharting e-Mail Marketing Campaigns With SmartDraw

Gary Brotman, Director of Marketing Communications for MUSICMATCH, the global leader in personalized music software and Read more

Apr 15, 2009

silicon.com > White Papers > Software and Web Development > Internet and Web

PVRBlog.com Found a Way to Cover Costs and Make a Profit With Google AdSense

PVRBlog.com Found a Way to Cover Costs and Make a Profit With Google AdSense

Based in San Francisco, Haughey has been a website developer, designer, and publisher for years, and is an active blogge Read more

Jun 22, 2009

Stories on advertising

  1. Photos: How to spend Christmas in Second Life
  2. Bill Gates on cows, Steve Jobs on Google, Douglas Coupland on the future of humans
  3. ID card exclusive, Steve Jobs win, top CIOs and BT fibre plans
  4. Cheat Sheet: NFC and contactless payments
  5. Ballmer on Google, Bartz on Yahoo! and Berners-Lee on web snooping