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News With an arsenal of search, web hosted apps and the advertising-supported "money-making machine.Google is going to kill Microsoft," Courtot predicted. Google has announced a re-branded web security for Enterprise based on the Postini technology it...
[12 May 2008]
whitepaper And, as opposed to advertising, one doesn't have to pay to be published. Press releases are the most powerful and cost-effective marketing tool for building credibility. Why? One's target audience is more likely to trust an opinion put forth by an...
[11 May 2008]
whitepaper This paper provides an overview of Registry and Repository architecture and technical details that help one take advantage of Registry and Repository capabilities for advertising, finding services, managing and governing services.
[11 May 2008]
News Google co-founder Sergey Brin told reporters: "You are narrowly focused on search advertising. Advertising as a whole is much broader and internet advertising is much broader. Google's top executives have given a glimpse into how it might try to...
[09 May 2008]
News Microsoft hopes to back up its refrain that it has a plan to catch Google by showing off some improvements to its Live Search product at a company-sponsored advertising conference later this month. He also played up the notion Microsoft is an...
[08 May 2008]
News The aim of that proposal was to build an online advertising powerhouse to rival Google. Microsoft gauged Facebook's interest in a possible acquisition after the software giant's failed takeover attempt of Yahoo!
[08 May 2008]
whitepaper A major advertising campaign by Visa states that the card is accepted "Everywhere one wants to be. Unfortunately (and through no fault of Visa), a great deal of credit card data and other sensitive information has ended up in a lot of places that...
[07 May 2008]
News properly for its web search advertising technology, its prominence in selling display ads and its lucrative overseas holdings. is likely to press alternative strategies in coming weeks, including a search advertising partnership with Google and a...
[06 May 2008]
whitepaper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.
[06 May 2008]
whitepaper The approach was quick and hard-hitting: Create a one-day "Roadblock," or a complete buyout of all Windows Live Hotmail advertising, including the "Today" page, the sent-mail page, and the run-of-site banner to promote the Motorola L2.
[04 May 2008]
whitepaper In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. By studying the impact that online advertising...
[03 May 2008]
whitepaper So how big of a role should Internet advertising play within today's media mix? With Microsoft Digital Advertising Solutions and research-industry frontrunner Marketing Evolution, it conducted a groundbreaking study to determine the proper role of...
[03 May 2008]
whitepaper To accomplish this goal, Sony turned to Microsoft and the Windows Live Messenger Tab, a mini advertising window within the Messenger environment. Sony wanted to forge a connection between film fans and current information on upcoming releases, so...
[03 May 2008]
whitepaper Between February 2 and April 15, 2007, Staples ran display advertising on MSNBC, MSN Money, and the MSN Tech & Gadgets site that delivered a substantial return on investment for Staples. Staples, Inc.invented the office superstore concept in 1986...
[03 May 2008]
whitepaper That was the landscape that faced automaker Jeep, market researcher Millward Brown, and the Microsoft teams that came together to explore the effectiveness of in-game advertising in the Microsoft Xbox title, Zoo Tycoon 2: Endangered Species.
[03 May 2008]
whitepaper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance.
[03 May 2008]
News But Ballmer has not been able to come up with another alternative that would enhance Microsoft's online advertising business the way Yahoo! I'd like to have a better position relative to the guy who sells the most advertising.
[02 May 2008]
whitepaper For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live season finale of The Biggest Loser. That's why it decided to collaborate with Microsoft Digital...
[02 May 2008]
whitepaper That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese automobile manufacturer. It's hard to deny the allure of visually immersive video games.
[02 May 2008]
News would use Google's more profitable search advertising platform to make more money for itself, said the source, speaking on condition of anonymity. because it would be "non-exclusive" and falls short of an outright merger, a person familiar with...
[29 Apr 2008]
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