adwords
RSS adwordsGoogle's DoubleClick revamp wants ads to say it in pictures
News The newly revamped exchange will incorporate Google's AdWords and AdSense programs, as well as feature real-time bidding and a new API designed for ad networks. Having conquered the web's text-based ad market, Google is... [18 Sep 2009]
Google presses play on video ads
News In many cases, the best information is video," said Nick Fox, business product management director on Google's AdWords team. Google sought to remind financial analysts on Wednesday that despite all the attention it... [10 Sep 2009]
How much SEO is too much?
Comment You would be a fool not to employ best practice in site design and content creation for your website, leveraging all the tools available such as Google Analytics, Trends and AdWords to find out what people are actually... [01 Jul 2009]
Twiddy Used Google AdWords and Google Analytics to Transform the Way It Does Business and Boost Its Percentage of Bookings Made Online by 50% in the Past Year
White Paper Google deployed Google AdWords that helped in Focused on online marketing efforts, used Google Analytics to design a new website and track keyword conversions, modified their ads depending on rental availability and... [23 Jun 2009]
Pay-Per-Question Site JustAnswer Uses Google AdWords and the Google Content Network to Reach Customers in 145 Countries
White Paper It got to advertise with Google AdWords to target people searching for certain topics, to use Google's content network for contextual advertising on relevant sites domestically and internationally, specify individual... [23 Jun 2009]
Usableweb's Content Network Successes - How Placement Targeting Drives Traffic and Maximises ROI
White Paper It was keen to look at new ways of driving revenue through AdWords, from brand building to customer acquisition, right up to actual conversions. Usableweb deployed Google AdWords that has enabled... [22 Jun 2009]
Google Case Study: Swapalease.com
White Paper Swapalease.com discovered early on that search-based advertising using Google AdWords was a great way to drive traffic to the site and help convert customer leads to sales. Swapalease.com is now one of the largest car... [22 Jun 2009]
Google gives SMEs a better slice of local search
News This feature is not linked to any of the accounts that businesses might have with Google's AdWords or AdSense programs. Google is giving local merchants the ability to access data about how web surfers arrive at a local... [02 Jun 2009]
10 Barriers to eCommerce and Their Solutions
White Paper Costly advertising in Yellow Pages, newspapers, or magazines has given way to cost free search engines, email campaigns, low cost banner ads, or other online promotional schemes like Google AdWords. It has been often... [16 May 2009]
Google AdWords rocks up in News
News Google has extended its AdWords program to Google News searches. The search giant now delivers text ads on the right side of the search results page, just as Google has long done with normal web search results. [26 Feb 2009]
Google: Celebrating 10 years, with $10m 'do-gooder' pledge
News The anniversary site offers a timeline that spotlights historical moments such as Andy Bechtolsheim's $100,000 spur-of-the-moment investment in 1998, the date in 2000 when it reached one billion pages in its index of the web, the 2002... [24 Sep 2008]
Google judges ad quality in real-time
News With the updates, ad quality will be judged at the time a user searches, Google said on Thursday on its AdWords blog. This way, AdWords will use the most accurate, specific and up-to-date performance... [22 Aug 2008]
Google execs defend a Yahoo! ad deal
News Google's cash comes chiefly from text ads in the form of AdWords, which appear alongside search results, and AdSense, which appear on partners' web pages; Google's acquisition of DoubleClick, though, is designed to... [09 May 2008]
Facebook ads to get up close and personal?
News The WSJ's Vauhini Vara wrote: "People familiar with the plan say Facebook wants to accomplish what Google did with AdWords, which lets anyone place ads next to search results by buying 'keywords' online. [23 Aug 2007]
Google, Salesforce to buddy up over CRM
News Google and Salesforce.com are expected to today launch a combined website that is designed to allow the online customer relationship management software maker to act as a reseller for Google's AdWords. [05 Jun 2007]
