audience online advertising
Data Mining and Audience Intelligence for Advertising
White Paper To this end, the author organized ADKDD 2007 1, the First International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2007 at San Jose, California, USA.... [19 Sep 2008]
Data Mining and Audience Intelligence for Advertising
To this end, the author organized ADKDD 2007 1, the First International Workshop on Data Mining and Audience Intelligence for Advertising, in conjunction with KDD 2007 at San Jose, California, USA.... [19 Sep 2008]
Kids flocking to Blyk to bag free calls and texts
News Shaun Gregory, UK CEO of Blyk, said in a statement: "Reaching 100,000 members is significant for advertisers because it gives them the opportunity to engage with a mass youth audience in a highly efficient and... [25 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. For NBC, it was time to test the... [16 Apr 2008]
Microsoft Online Customer Story: Nissan
White Paper Nissan saw a superb opportunity to dynamically engage its audience. That notion sparked a collaboration between Nissan and Microsoft Digital Advertising Solutions. Nissan is the third largest japanese... [16 Apr 2008]
Guardian site gets million-pound makeover
News Commercially, sales staff will be able to sell the same content to different advertisers based on regional target audience. So, US readers will see US adverts and UK readers will see home-grown... [29 Feb 2008]
The Weekly Round-Up: 26.10.07
Round-Up The bad news is that the deal will allow the two companies to bring more "relevant advertising" to the website's audience. However, amid the party poppers and wild cheering was Gartner analyst Andrew... [26 Oct 2007]
Photos: GCHQ aims to recruit with in-game ads
Photo Kate Clemens, head of GCHQ's digital strategy at TMP Worldwide said online gaming offers GCHQ another route to target a captive audience that is "particularly receptive to innovative forms of... [23 Oct 2007]
eBay takes $900m hit for Skype buy
News With 220 million registered users, Skype has a big enough audience to attract large advertisers. But supporting a service through online advertising isn't necessarily going to guarantee... [02 Oct 2007]
Peter Cochrane's Blog: Media wars
Comment The internet has put the audience in control while traditional media is still trying to call the shots. A country with 10 million homes might be servicing a global internet audience in excess of over 100... [31 Aug 2007]
Web 2.0 sites more attractive to marketers?
News In one example, audience measurement company Hitwise found just 0.16 per cent of visits to YouTube involve users seeking to upload video for others to watch. However, for the cost conscious, the survey reports... [25 Apr 2007]
Google sued over YouTube clips
News YouTube is great for users and offers real opportunities to rights holders: the opportunity to interact with users; to promote their content to a young and growing audience; and to tap into the... [14 Mar 2007]
'No stopping the online video boom'
News The idea is to appeal to a niche audience of comedians and comedy fans, allowing people to submit videos and to rate videos. The advertising industry, meanwhile, which spends billions of dollars per year... [08 Feb 2007]
YouTubers to cash-in on ads
News YouTube's existing business model has attracted criticism of late, with one research company asserting the company will struggle to squeeze profits from its video-sharing business, primarily because its audience has... [29 Jan 2007]
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