aura sports
Tech brands getting a sporting chance
Comment Paul Wright, MD of Aura Sports, a digital advertising agency specialising in sports brands, told silicon.com many brands will recognise the value of such coverage. What do tech companies get out of sports sponsorships - and is this link-up a trend... [24 Jul 2006]
Team ESPN plays major league 'soccer ball' with Aura Sports
News US sports broadcaster ESPN has signed a deal with UK start-up Aura Sports for the management of its online ad sales this side of the Atlantic. ESPNsoccernet.com will work with Aura Sports - a silicon.com 'Start-Up of the Month' last October - to... [10 Jul 2003]
Liverpool FC announce latest signing - Aura Sports
News Aura Sports, a specialist in digital sales and marketing for sports brands, has signed a deal with Liverpool Football Club to generate more online revenue for the Premiership giants. The deal represents another landmark contract win for London... [03 Jul 2003]
"A dancing rhino is all very interesting, but it doesn't exactly tell me why I should invest in broadband."
News Paul Wright, MD of silicon.com's Start-up of the month, Aura Sports, warms to the subject of an online advertising recovery.http://www.silicon.com/a56186 "We find that all of them don't perform that well. [01 Nov 2002]
Start-up of the month: Aura Sports
Comment Paul Wright, MD of Aura Sports, seems at ease with his current situation. Wright denies being a serial risk-taker, but in launching Aura Sports, and returning to the hazardous waters of online advertising, he is clearly taking a gamble. [31 Oct 2002]
