campaign advertising
Start-ups try to cut slice of Google pie
News Once social media can get connected to search, even to Google, advertisers can create a display ad campaign in Facebook and MySpace and connect that to a search campaign that converts [into a sale or action]," Kidder said. [30 Jul 2008]
The Weekly Round-Up: 25.07.08
Round-Up Earlier this month the company launched the "Assurance" campaign, offering small businesses free Vista-related technical support, a move that will add millions of dollars to Microsoft's telephone support costs. [25 Jul 2008]
Legal Eye: Trademark landmark
Comment Last month, mobile operator 3 won a four-year battle with rival O2 over the use of O2's signature bubbles trademark in an advertising campaign. Apart from providing precedence on the use of rival trademarks in advertising campaigns, the ruling... [16 Jul 2008]
Microsoft, Yahoo! chatting up old flames?
News s board, the first sign Microsoft welcomed his month-old campaign. to create a more formidable advertising and media player, but they are no closer to a deal, a source close to the matter said. Microsoft and Yahoo! [03 Jul 2008]
SAS Analytics Help Determine Advertising Strategies at MPG
White Paper Using advanced analytics from SAS, MPG marketing executives correlate consumer spending with advertising investment and offer post campaign evaluations for their clients. With in-depth analytics from SAS, MPG can predict ROI before the campaign... [03 Jul 2008]
Media Planning Group Gets the Word Out: SAS Analytics Help Determine Advertising Strategies at MPG
White Paper Using advanced analytics from SAS, MPG marketing executives correlate consumer spending with advertising investment and offer post campaign evaluations for their clients. With a client list that includes Microsoft, Intel, Isuzu and Peugeot, Media... [03 Jul 2008]
Cognos Solutions Reinforce Cetrel's Role and Performance Levels in the Luxembourg Financial Market
White Paper Cognos tools also enabled Cetrel to measure the impact of the advertising campaign that accompanied the launch of miniCash, the electronic purse destined for parking ticket dispensers. Cetrel was formed in Luxembourg in 1985 to handle the growing... [03 Jul 2008]
Inbound Campaign Execution Framework
White Paper This paper explains opportunities and uniqueness associated with the characteristics of inbound campaigns and presents a systematic framework from inbound campaign execution perspective. Brand proliferation, advertising exposure and reduction in... [03 Jul 2008]
MORE TH>N Handles Increased Call Volume With Avaya Communication Manager and Netcall QueueBuster
In 2002, following a sustained television advertising campaign, MORE TH>N realized it was losing potential customers because agents could not handle the increased number of calls or "Calls spikes" that the advertising created. [11 Jun 2008]
MORE TH>N Handles Increased Call Volume With Avaya Communication Manager and Netcall QueueBuster
White Paper In 2002, following a sustained television advertising campaign, MORE TH>N realized it was losing potential customers because agents could not handle the increased number of calls or "Calls spikes" that the advertising created. [11 Jun 2008]
The PCI Data Security Standard: It's Everywhere Your Credit Card Data Wants to Be
White Paper A major advertising campaign by Visa states that the card is accepted "Everywhere one wants to be. Unfortunately (and through no fault of Visa), a great deal of credit card data and other sensitive information has ended up in a lot of places that... [13 May 2008]
Target Study Measures Online Advertising Spend Impact on Offline Sales ROI
White Paper In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. Using Market Evolution's control-exposed... [16 Apr 2008]
Microsoft Online Services Customer Story: NBC the Biggest Loser
White Paper Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. For NBC, it was time to test the boundaries of quick-turnaround Internet advertising vs.a big-budget multimedia campaigns just before the live... [16 Apr 2008]
Microsoft Online Customer Story: AG Interactive
White Paper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance. [16 Apr 2008]
Microsoft Online Services Customer Story: i'm Campaign
White Paper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes. [16 Apr 2008]
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