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Discover the Best Direct Mail Piece Cost-Effectively
White Paper But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.Less effective pieces cost you money and opportunities, including losing... [03 Nov 2009]
Clustered HP Indigo Presses Enable New Business Model
White Paper Nies/Artcraft, a Consolidated Graphics company (NYSE: CGX) wanted to scale production capacity to conduct high-volume direct mail campaign. Nies/Artcraft build infrastructure of... [22 Jun 2009]
Measuring Campaign Performance by Using Cumulative Gain and Lift Chart
White Paper The primary goal of a Direct Mail marketing (DM) campaign is to send mailers to group of customers who are likely to respond. It is not unusual to evaluate the campaign... [29 May 2009]
Create e-Mail Newsletters for Your Travel Clients
White Paper However, creating a successful - and legal - e-mail campaign is a little more complicated. Now that paper tickets are less common, communications with the clients are limited to agency Web sites,... [26 Apr 2008]
Comparison site gets smart to beat that competition
Case Study He knows whether the amount he invests in a product marketing campaign has brought in a good enough return to be worth carrying on. The only manual intervention is when a campaign is terminated. Finally... [29 Jan 2008]
Publisher gets smart about marketing
Case Study The result has been more targeted and lucrative marketing campaigns - during a seven-week pilot of the SAS software earlier this year, response rates went up and one campaign returned three times the expected revenue. [28 Nov 2006]
Marriott Wi-Fi to hit 400 hotels by spring
News Marriott and Intel have announced a campaign to promote high-speed wireless internet access at about 400 hotels in Europe and North America. The marketing campaign will tout the availability of the... [28 Feb 2003]
Novell sues Microsoft over cereal boxes
News Novell has accused Microsoft of making false and misleading statements about its software in a direct mail marketing campaign in the US. The campaign targets Netware... [02 Oct 2001]
It's official: most UK e-tailers break the law
News The Government is due to launch a consumer campaign on safe internet shopping, to coincide with the busy Christmas period. This directive gives basic rights to consumers who buy goods and services over the internet,... [19 Sep 2001]
When worlds collide: ebusiness in a bricks and mortar world
Comment This gives it a huge advantage: as Main Wilson said of the challenge of launching a new Internet outfit: "This is not just a case of borrowing £5m a year from venture capitalists for a massive above-the-line advertising... [29 Jun 2000]
IoD attacks B2B Net start-ups
News This is not just a case of borrowing £5m a year from venture capitalists for a massive above-the-line advertising campaign and direct mail bombardment. Many online business-to-business... [25 Apr 2000]
Government promotes SME euro awareness
News The agency will co-ordinate an integrated TV and direct mail campaign that should reach 1.6 million small and medium sized businesses. The UK government has chosen ad agency TBWA GGT... [06 Aug 1998]
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