campaign management
9 Management Practices for Exceptional Webinars
White Paper This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Marketing professionals continue to rate Webinars as... [18 Oct 2009]
Forget Branding, Says Topdanmark. Less Is More
White Paper Topdanmark deployed SAS that optimizes campaign effectiveness for every situation and at every stage of the marketing process - from setting strategy and targeting opportunities to implementing campaign... [19 Sep 2009]
Laurentian Bank Gets Competitive Through Improved Customer Intimacy
White Paper The challenge was to Access and manage massive amounts of customer data in order to understand how they will respond to marketing campaign offers better. Bank deployed SAS Business Analytics - SAS Enterprise Miner and... [19 Sep 2009]
SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
White Paper Scotiabank deployed SAS Marketing Optimization that helped Scotiabank make better use of its campaign response models and realize the most efficient use of channel resources and marketing dollars. Since welcoming its... [19 Sep 2009]
SAP reveals software-as-a-service makeover
News In terms of streamlining processes and speeding up execution, FP 2.0 has improved tools for campaign management and response handling, management of resource pools and quality assurance.... [30 Jul 2009]
Groupe Meeschaert Improves Customer Lifecycle Management and Marketing Effectiveness
White Paper Groupe Meeschaer wanted to implement a Customer Relationship Management (CRM) solution within an adaptive information system architecture and meet International Organization for Standardization parameters, including... [30 Jul 2009]
Personalized Customer Communications Puts E.ON Ahead of the Competition
White Paper E.ON, the world's largest investor-owned energy company, wanted to respond to customer's needs and a competitive market by incorporating marketing messages and campaign management to create customized... [30 Jul 2009]
The Weekly Round-Up: 19.06.09
Round-Up The Keep Britain Working campaign, who published the research, also highlighted a few examples of the more outlandish line management techniques in use in the technology sector. It's hardly a glittering... [19 Jun 2009]
Content Management Systems Deliver SEO Oshyn, Inc.
White Paper In the same way sites constantly need fresh content to remain successful and relevant; a successful SEO campaign requires diligence throughout the life of the site. Content Management Systems can not... [30 May 2009]
Moving sectors? No problem
Comment During this time I remember being introduced to a very young Michael Dell at a launch party for the Dell direct marketing campaign and was struck by the realisation that delivering the 'solution' wasn't the answer - it... [05 May 2009]
ContiTrade Gains Competitive Edge Through Effective Campaign Management
White Paper The Continental Group wanted to optimize international business management through detailed analysis of commercial development and personalize customer contact through effective customer relationship... [30 Apr 2009]
Southern Ohio Medical Center Achieves Highest Patient Satisfaction Ratings With CDC Respond
White Paper As part of a hospital-wide campaign to improve patient satisfaction, the Patient Relations Department at Southern Ohio Medical Center (SOMC), began searching for a way to automate their labor intensive, manual complaint... [30 Apr 2009]
IOOF Identifies and Enhances Services to High Value Advisors
White Paper The challenge was to increase e-mail campaign management functionality that is integrated into the CRM system and enable centralized reporting to track sales and retention programs. IOOF wanted to... [29 Apr 2009]
Twitter: The CIO's new best friend - or chocolate teapot?
News I think if any organisation launched a campaign to make people interested in what they were saying on Twitter and then actually started saying some interesting, radical things, then Twitter might work for them [but]... [22 Apr 2009]
Cricket Selects NeuStar's Campaign Administrator for Its Off-Deck Business
White Paper An ASP-based workflow management solution, NeuStar's Campaign Administrator enables carriers and aggregators to jointly navigate and manage the increased volume and complexities involved in provisioning... [16 Apr 2009]
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