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whitepaper However, creating a successful - and legal - e-mail campaign is a little more complicated. In the old days, when travel agents issued paper tickets, it was easy to stuff traveler communications collateral into the client's ticket jacket.
[14 May 2008]
whitepaper A major advertising campaign by Visa states that the card is accepted "Everywhere one wants to be. Unfortunately (and through no fault of Visa), a great deal of credit card data and other sensitive information has ended up in a lot of places that...
[13 May 2008]
News Full Disclosure campaign silicon.com is aiming to make businesses and government take data security more seriously. Most UK companies are losing data every month a survey has found. The majority of UK businesses, 79 per cent, are losing data at...
[12 May 2008]
News It marks a major milestone in silicon.com's Full Disclosure campaign calling for legislation to make companies or authorities that lose personal data accountable.silicon.com's Full Disclosure campaign - what we are asking for.silicon.com wants the...
[12 May 2008]
whitepaper Maybe a competitor has begun an aggressive "Greenwashing" campaign and one believes the company's environmental efforts deserve consideration, too. The carbon atom. It's too small to be visible to the naked eye, but it's causing a shift in global...
[11 May 2008]
whitepaper Every time a user registered with the i'm campaign has conversations using Windows Live Messenger, Microsoft shares a portion of the program's advertising revenue with some of the world's most effective organizations dedicated to social causes.
[06 May 2008]
whitepaper Being able to identify and track meaningful conversion events that occur on the site after an ad has been clicked is critical to measuring the success of a business-to-business campaign - and to continuing to deliver a superior customer experience.
[06 May 2008]
whitepaper In the retail landscape where the traditional marketing mix is continually evolving, quantifying the accountability of advertising is essential to campaign strategies and can be critical to success. Using Market Evolution's control-exposed...
[03 May 2008]
whitepaper Microsoft adCenter was created not only as an advertising vehicle, but as a tool to help companies determine their target audience, analyze campaign performance, and use those results to improve campaign performance.
[03 May 2008]
whitepaper The HP online campaign helped sustain and maintain awareness of the HP brand. HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses.
[03 May 2008]
whitepaper Overall, the campaign reached 7.2 million MSN users. Staples, Inc.invented the office superstore concept in 1986 and today is the world's largest office products company. Their goal was to make the tax season as painless as possible for the customers.
[03 May 2008]
Photo A committed ecologist, she is a strong voice for BT's campaign on corporate sustainability, drawing on her experience as a single-handed sailor as an illustration of what businesses have to do to make the most of their resources without destroying...
[02 May 2008]
whitepaper Although there was no time for a drawn-out campaign, NBC needed mass reach and high impact - right away. NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment...
[02 May 2008]
News Full Disclosure campaign silicon.com is aiming to make businesses and government take data security more seriously. The government faced condemnation after it emerged that 600 staff at Her Majesty's Revenue & Customs (HMRC) have been disciplined...
[01 May 2008]
News A spokesman for the Attorney General's Office said: "A proof-of-concept model is being developed and will be tested from the summer, for six months, with aim to identify what information is not being compared currently and join up information that...
[28 Apr 2008]
News Full Disclosure campaign silicon.com is aiming to make businesses and government take data security more seriously. The move towards outlawing the reckless loss of data follows silicon.com's campaign for full disclosure.
[28 Apr 2008]
News Harrods is looking at using other technology such as Bluetooth broadcasting, RSS and Twitter feeds, social networking and SMS alerts depending on the campaign and target audience. Harrods is using cutting-edge mobile technology to promote a new...
[25 Apr 2008]
News We're looking at days rather than months.silicon.com's e-Crime Crackdown campaign is calling for a national UK cyber crime police unit. We want to hear your views about this campaign and your experiences of being a victim of cyber crime.
[25 Apr 2008]
News Full Disclosure campaign silicon.com is aiming to make businesses and government take data security more seriously. The Financial Services Authority (FSA) has warned the banking industry to shape up their attitudes to securing sensitive data and...
[25 Apr 2008]
News The public sector accounted for 62 breaches and the private sector for 28.silicon.com's Full Disclosure campaign - what we are asking for.silicon.com wants the government to review its data protection legislation and improve the reporting of...
[22 Apr 2008]
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