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ID cards: 'A project nobody wants and the nation can't afford'
News A spokesman for campaign group No2ID also questioned the benefits of the voluntary ID card scheme, telling silicon.com: "I largely hope that the British public will avoid the identity scheme for as long as it lurks in... [01 Jul 2009]
Spamcraft: An Inside Look at Spam Campaign Orchestration
White Paper This paper has presented a detailed study of spam campaign orchestration as observed in the wild. Their study includes over 800,000 spam templates, more than 3 million harvested email addresses, and target lists... [01 Jul 2009]
The Threat of Political Phishing
White Paper Internet based donations to political candidates are now a vital part of any successful campaign. Politicians have exempted their own campaign donation solicitation emails from federal anti-spam... [30 Jun 2009]
Microsoft to cast off Razorfish
News Formerly known as Avenue A/Razorfish, the agency was credited with designing the logo for Microsoft's new search engine Bing, as well as creating the online ads for the ensuing publicity campaign. Microsoft is putting... [29 Jun 2009]
PC sales on the upturn amid economic green shoots?
News Unless Microsoft mounts a major marketing campaign in support of Windows 7, we think consumers will simply adopt the new operating system as they would normally buy new PCs and/or replace old ones. After more than a year... [26 Jun 2009]
The Marketing Society Scotland Event e-Mail Marketing
White Paper Creative services wanted to create a memorable email marketing campaign which would run off and online to promote the final event of the year for the Marketing Society in Scotland. Complementing the offline (printed... [25 Jun 2009]
Sun Microsystems Case Study: bigredwire
White Paper Urchin Web Analytics software with its Campaign Tracking and E-commerce Reporting Modules provided a complete picture of marketing and web site ROI. To keep up with the demands for their web services and to provide... [25 Jun 2009]
Pay-Per-Question Site JustAnswer Uses Google AdWords and the Google Content Network to Reach Customers in 145 Countries
White Paper It got to advertise with Google AdWords to target people searching for certain topics, to use Google's content network for contextual advertising on relevant sites domestically and internationally, specify individual content network... [23 Jun 2009]
Clustered HP Indigo Presses Enable New Business Model
White Paper Nies/Artcraft, a Consolidated Graphics company (NYSE: CGX) wanted to scale production capacity to conduct high-volume direct mail campaign. Nies/Artcraft build infrastructure of clustered HP Indigo presses managed with... [22 Jun 2009]
Anti Spam LIVE Service: Zero-Hour Protection
White Paper The best defense is an aggressive, technologically sophisticated, counter campaign - not one that relies merely on traditional updates of spam definitions, but one that also provides zero hour real-time accuracy. [20 Jun 2009]
The Weekly Round-Up: 19.06.09
Round-Up The Keep Britain Working campaign, who published the research, also highlighted a few examples of the more outlandish line management techniques in use in the technology sector. The Round-Up is sure you've had a boss... [19 Jun 2009]
Bing: The sound of Microsoft getting a lift
News The ultimate performance of Bing depends on the extent to which it generates more trial through its extensive launch campaign and whether it retains those trial users. Microsoft plans to continue its ad push, including... [10 Jun 2009]
Increasing marketing campaign profitability with predictive analytics
White Paper Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. [04 Jun 2009]
IE6 giving users Bing - whether they like it or not
News Among its planned promotions is a huge ad campaign as well as an event at Seattle's Space Needle. Microsoft confirmed on Tuesday that it is looking into an issue in which users of Internet Explorer 6 are forced into... [03 Jun 2009]
Discover the Best Direct Mail Piece Cost-Effectively
White Paper But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.Less effective pieces cost you money and opportunities, including losing... [02 Jun 2009]
