campaign
RSS campaignIn Search of a Silver Bullet for Risk Management
White Paper While the campaign to improve holistic Governance, Risk and Compliance (GRC) is by no means new, the stakes and costs associated with weak performance have risen. With government funding of the financial services sector... [13 Nov 2009]
Increasing marketing campaign profitability with predictive analytics
White Paper Discover how predictive analytics can help your company move from large, unfocused marketing campaigns with low response rates to smaller, targeted campaigns that help you increase revenues and customer satisfaction. [03 Nov 2009]
Discover the Best Direct Mail Piece Cost-Effectively
White Paper But finding the best combination of list, offer and creative requires you to thoroughly test and carefully analyze the results of your campaign.Less effective pieces cost you money and opportunities, including losing... [03 Nov 2009]
9 Management Practices for Exceptional Webinars
White Paper This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Marketing professionals continue to rate Webinars as... [19 Oct 2009]
Barack Obama
AS Profile Obama's tech leanings became clear when he made extensive use of social media sites Twitter and Facebook during his presidential campaign and secured millions of donations online. US President Barack Obama entered the... [08 Oct 2009]
Evan Williams
AS Profile US President Barack Obama used Twitter as part of his election campaign, famously using it as a base to communicate with and rally his supporters. It's been a spectacular year for Twitter, the microblogging site that... [29 Sep 2009]
Former eBay CEO vies to become Arnold Schwarzenegger's successor
News She will reportedly campaign on a platform of cutting state spending by $15bn and reducing the state's workforce by 17 per cent. Whitman served as an adviser to Republican Senator John McCain's presidential... [22 Sep 2009]
SAS Marketing Optimization Boosts Expected Campaign ROI by Over 50 Percent
White Paper Scotiabank deployed SAS Marketing Optimization that helped Scotiabank make better use of its campaign response models and realize the most efficient use of channel resources and marketing dollars. Scotiabank has set out... [19 Sep 2009]
Forget Branding, Says Topdanmark. Less Is More
White Paper Topdanmark deployed SAS that optimizes campaign effectiveness for every situation and at every stage of the marketing process - from setting strategy and targeting opportunities to implementing campaign... [19 Sep 2009]
Sasktel: Intelligence in Minutes, Not Hours
White Paper The challenge was that SaskTel needed customer intelligence to develop campaign strategies for account maintenance and expansion. As the first North American company to offer high-speed DSL Internet access and the first... [19 Sep 2009]
Laurentian Bank Gets Competitive Through Improved Customer Intimacy
White Paper The challenge was to Access and manage massive amounts of customer data in order to understand how they will respond to marketing campaign offers better. Laurentian Bank, Canada's seventh largest bank, found that... [19 Sep 2009]
ING Direct Canada Enhances Marketing Campaigns With SAS
White Paper ING DIRECT deployed SAS Marketing Automation lets the bank create more targeted marketing and automates the process of sending reports on campaign progress. ING DIRECT Canada provides simple banking products with no fees... [19 Sep 2009]
Firefox for phones: Alpha 3 lands on Windows Mobile
News This fits the timeline of Mozilla's open design competition for the company's Firefox for Mobile campaign, which will cut off voting on 7 October, 2009. On Friday, Mozilla released Fennec Alpha 3 for Windows Mobile, the... [07 Sep 2009]
YouTube wants a slice of the feature film pie
News This is a natural progression for YouTube which has been engaged in a year-long campaign to secure more professionally made content. YouTube wants to offer movie rentals and is in talks with several top film studios... [03 Sep 2009]
Time for businesses to open up - or else
Comment Tim Berners-Lee's Linked Data campaign aims to spread the benefits of openness even wider. Businesses can't hide in this dawning era of openness - nor should they want to, says Jim Mortleman. Does your organisation work... [03 Sep 2009]
