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The massive IT overhaul brewing at Carlsberg
Comment Carlsberg is revamping its IT. To assist in the transformation, Carlsberg IT has enlisted Accenture in a three-year deal signed earlier this month. At Carlsberg IT, something is brewing.... [20 Apr 2009]
Probably the Best Internet Sales in the World!
White Paper In connection with the analysis of the objectives of an e-commerce solution at Carlsberg, they established that the most important factor is enhanced customer loyalty and satisfaction. Gaining a broader knowledge and... [15 May 2008]
PDAs help to keep your beer cool this summer
News The company, formed in 2004 from the in-house technical services departments of Carlsberg and Scottish & Newcastle, services and installs drinks equipment in 100,000 pubs, bars, hotels, restaurants and stadiums around... [16 Aug 2006]
Tony Hallett's After These Messages: Euro 2004 special
Comment Of course, I don't find it hard to argue that no one does the 'big sporting event' thing better than brands such as Carlsberg, Coca-Cola and McDonalds, all of which are present at Euro 2004. The relationship between... [24 Jun 2004]
