analytics in case studies

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Monarch soars with Google search tech

Case Study The airline also uses Google Analytics to generate website usability trends such as the most popular FAQ areas and most common queries that need to be addressed. Monarch Airlines has recently started to use Google's Custom Search technology on its... [03 Dec 2007]

Visit London gets 'WebTrendy'

Case Study Tourism group Visit London has received a significant boost in website traffic following changes made using intelligence gained from web analytics. London's visitor and marketing agency has been working with WebTrends since the beginning of 2006 to... [21 Jun 2007]

Sainsbury's scrutinises buying habits to woo customers

Case Study Alex Fovargue, head of customer analytics marketing at Sainsbury's, recently told 300 attendees at the Teradata Universe conference in Melbourne: "You would typically ask the IT department to extract data, and they would come back after six weeks... [24 Jun 2005]

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