campaign in case studies
Comparison site gets smart to beat that competition
Case Study He knows whether the amount he invests in a product marketing campaign has brought in a good enough return to be worth carrying on. The only manual intervention is when a campaign is terminated. beatthatQuote.com is one of the increasing numbers of... [29 Jan 2008]
SMS reminders help NHS tackle forgetful patients
Case Study Hall explained: "We've used it also for our influenza campaign to target those patients who've not turned up for appointments or not bothered to get in touch with us that they are due a flu jab. The search can be done and sent within about 15... [07 Jan 2008]
Publisher gets smart about marketing
Case Study The result has been more targeted and lucrative marketing campaigns - during a seven-week pilot of the SAS software earlier this year, response rates went up and one campaign returned three times the expected revenue. [28 Nov 2006]
Labour Party secures VPN from hackers
Case Study The system got most used in our short campaign where staff increased dramatically and satellite offices popped up everywhere. During the campaign, all 250 were in use but at the moment though we've got about 50 to 60 people. [25 Jul 2005]
Sainsbury's scrutinises buying habits to woo customers
Case Study Campaigns run using the data range from the conventional - promoting new in-store brands based on past purchases, for example - to the experimental, such as one campaign in which Nectar customers were sent birthday cards offering discounts on... [24 Jun 2005]
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