insight in case studies

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National Lottery bets on web reporting

Case Study Camelot chose web monitoring tech from software maker Gomez to gain more insight into what players were experiencing on the National Lottery website - and ultimately to improve the online service. Camelot is using web monitoring technology to... [09 Jul 2007]

Visit London gets 'WebTrendy'

Case Study Willmott said: "It [the investment] has paid for itself over and over in terms of the insight we’re getting. Tourism group Visit London has received a significant boost in website traffic following changes made using intelligence gained from web... [21 Jun 2007]

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