patterns in case studies

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Sainsbury's scrutinises buying habits to woo customers

Case Study Such changes require good intelligence about customer buying patterns but this had been one of the company's weak points in the past: poor analysis processes meant marketers could be working with data that was 14 months old. [24 Jun 2005]

Retailer cuts checkout fraud with alert software

Case Study The data is then checked for unusual transactions against user-defined patterns set by the fraud prevention team. The store began implementation of the fraud alert system last August and had it up and running by October but Lewis said it will be an... [24 Jun 2005]

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