roi - tco in case studies
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Bank gets agile about development
Case Study International bank BNP Paribas is getting faster return on investment from its software projects by using agile software development. The bank is using the development methodology to cut the number of bugs in new applications and help IT... [27 Jun 2005]
Sainsbury's scrutinises buying habits to woo customers
Case Study This meant many advertising campaigns were running at a loss - a relative return on investment (ROI) of 0.7, according to Fovargue, when ranked on a scale where 1.0 represents breaking even. The ROI... [24 Jun 2005]
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