sales - marketing in case studies
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Renault goes multilingual
Case Study Renault has taken a much more global approach in recent years, expanding outside Europe in terms of sales and volumes, with ambitions to continue this and increase the number of models in its range. Car maker Renault has used translation technology... [06 Jun 2008]
Travel site bookings fly when glitch fixed
Case Study Usability testing software has helped a holiday company boost its sales by spotting a glitch in its website's navigation that could have been costing it tens of thousands per week in lost business. Thomson Holidays is a subsidiary of TUI Travel. [09 May 2008]
Musical retailer improves stock visibility
Case Study Pro audio music retailer Digital Village implemented a retail software management system to improve productivity and sales in 2003. This system had to be polled every night and was little use to sales staff in the stores that wanted to check... [08 Apr 2008]
Calor Gas smelling of tech success
Case Study He added: "The fact that we have actual gas levels being transmitted to us on a periodic basis means that flows very nicely into our sales order processing system so that we can adjust orders according to the usage of gas. [17 Mar 2008]
Somerfield gets serious about wireless security
Case Study Wireless communications is pervasive within the retail sector and a key part of sales-floor infrastructure in many stores as much of the workforce is mobile - stacking shelves and taking inventory, for example. [05 Nov 2007]
American Golf drives expansion with store system
Case Study American Golf finance director Ged Gould told to silicon.com that previously the head office ran its retail systems, mainly controlling sales and distribution data, on the Navision platform. But the stores ran a different system and the two systems... [14 Sep 2007]
Retailer takes stock with business intelligence
Case Study Regional department store chain Pearsons is introducing business intelligence software to increase sales and help it match customer demand. Moseley said: "We know the stock instantly at the touch of a button because all the sales come back from the... [10 Sep 2007]
National Lottery bets on web reporting
Case Study The site is a major revenue-generator too - in the 2006/07 year, it saw sales of $290m, a 35 per cent rise from the previous year. Camelot is using web monitoring technology to improve the online experience of players using its National Lottery... [09 Jul 2007]
Tate makes e-bulletins an artform
Case Study Arts website Tate Online has tailored its email bulletins system to pull in more people to its websites and increase sales. Tate Online uses the Lyris ListManager system to send out the e-bulletins, which cost up to £20,000 to deploy and have... [06 Jul 2007]
Carpetright rips and replaces to keep up with growth
Case Study One of his prime considerations was supplying an order processing system that could cope with the complexities of the majority of Carpetright sales. The Dynamics software fulfils order processing and inventory management functions in a way that is... [25 Jun 2007]
It's good to talk, says supermarket chain
Case Study Sales information flowed down to the store and stock management issues flowed up to HQ.silicon.com Retail & Leisure Somerfield has reaped the benefits of improved communication flow by upping its use of conference calls, including improvements in... [13 Jun 2007]
St Paul's Cathedral upgrades shopping tech
Case Study Finished in January, it is too early to tell whether the system has made any significant impact on sales but McVay is certain it has opened up internet sales for the store. St Paul's Cathedral is one of the icon's of the London skyline and a prime... [09 May 2007]
DFS reupholsters its financial system
Case Study The result is a much more streamlined accounts department, especially at the times of year when the retailer has to take on casual staff to cope with the increase in sales. Furniture retailer DFS has integrated its finance and payroll operations... [17 Apr 2007]
Everton FC gets a kick out of IT
Case Study Payments from ticket sales and other sources are now securely transferred from the club to Logic Group's servers in London before going to the appropriate bank. Everton FC has upgraded its entire IT network and fully outsourced its payment... [11 Jan 2007]
Left-handed stormtroopers fight for ecommerce site
Case Study An ecommerce website specialising in products for the left-handed has enlisted Star Wars stormtroopers as part of its sales arsenal. The business was first established in 1968 as a shop in Soho and set up an ecommerce site in 2000. [21 Nov 2006]
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