advertising in cheat sheets
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Cheat Sheet: Google Android
Cheat Sheet Not to mention the tantalising promise of mobile advertising. The robots are here to take over! Ha, ha. You can sit back down - this is about Android: Google's up-and-coming open operating system for mobile phones… [12 Mar 2008]
Cheat Sheet: CRM
Cheat Sheet The technology covers things from logging information around initial customer contact to targeted advertising or, further down the line, things like efficient bill management. CRM - yet another of those dreaded IT industry three letter acronyms. [08 Jan 2008]
Cheat Sheet: Social networking
Cheat Sheet In an interview with silicon.com, Michael Birch, CEO of social networking site Bebo, referred to this new breed of adverts - call it 'advertising 2.0' if you will - as "engagement marketing", adding that it is "a more integrated experience" than... [15 Jun 2007]
Cheat Sheet: Podcasting
Cheat Sheet Like most interesting grassroots media phenomena, big business has seized on the opportunities podcasting presents and is busy trying to exploit it in pursuit of a free advertising opportunity as best they can. [17 Jun 2005]
Cheat Sheet: Spyware
Cheat Sheet At its mildest it is an irritant, exploited by almost all companies in one form or another for advertising. Responsible sites that use it to track advertising are doing very little wrong, legally or morally, but others are being less scrupulous. [29 Jul 2004]
Cheat Sheet: Cookies
Cheat Sheet The first one to step forward and complain was the Internet Advertising Bureau (IAB) which claimed the EU's stern decision will cost UK business about £11bn - there are plenty of people who think the cookie ban is a nuisance and misguided. [29 Nov 2001]
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