online advertising

Cheat Sheet: CRM

Cheat Sheet The technology covers things from logging information around initial customer contact to targeted advertising or, further down the line, things like efficient bill management. By using this information, among other things, companies can improve...

Tags: customers, crm, microsoft, oracle

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[08 Jan 2008]

Cheat Sheet: Social networking

Cheat Sheet In an interview with silicon.com, Michael Birch, CEO of social networking site Bebo, referred to this new breed of adverts - call it 'advertising 2.0' if you will - as "engagement marketing", adding that it is "a more integrated experience" than...

Tags: myspace, facebook, social networking

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[15 Jun 2007]

Cheat Sheet: Spyware

Cheat Sheet At its mildest it is an irritant, exploited by almost all companies in one form or another for advertising. Responsible sites that use it to track advertising are doing very little wrong, legally or morally, but others are being less scrupulous.

Tags: adware, spyware

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[29 Jul 2004]

Cheat Sheet: Cookies

Cheat Sheet The first one to step forward and complain was the Internet Advertising Bureau (IAB) which claimed the EU's stern decision will cost UK business about £11bn - there are plenty of people who think the cookie ban is a nuisance and misguided.

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[29 Nov 2001]