online advertising in comment and analysis
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The Weekly Round-Up: 20.04.07
Round-Up User-generated content - such as amateur digital videos, podcasts, wikis and blogs - will have a massive impact on the film, advertising, music, publishing, radio and TV industries, the terrified executives have predicted. [20 Apr 2007]
Editor's Blog: Moving bits
Comment So now there's an e-petition on the 10 Downing Street website asking the PM "to insist that Ofcom and the ASA [Advertising Standards Authority] stop broadband providers advertising 'unlimited' services that are in fact limited in the small print... [05 Apr 2007]
Information overload
Comment Gavin Whatrup, group IT director at Creston, a collection of PR, advertising and direct marketing businesses, knows getting grassroots buy-in for new working practices can be a challenge. The company provides online CRM, shipping, inventory... [30 Mar 2007]
Q&A: Michael Birch, CEO and founder, Bebo
Comment Well, there's the two types [of online advertising] - we do the very traditional online advertising and then we do what's called engagement marketing - which is a much deeper integration. I'm sure a lot of companies have ideas but between them... [02 Mar 2007]
Why the Linux desktop dream is over
Comment That, combined with Microsoft's aggressive 'Get the facts' advertising campaign, which aimed to dispel the 'free Linux' myth and paint Windows as having a lower total cost of ownership (TCO), stopped the Linux desktop movement almost dead in its... [08 Nov 2006]
Peter Cochrane's Blog: Conference freebies
Comment In the old days it was pads of paper, pencils, cheap pens, rulers, ties, caps, T-shirts, books, bottles of wine and bags, plus of course brochures and advertising material. disposable cameras, and CDs and DVDs that contained everything from... [27 Oct 2006]
Meg Whitman
AS Profile One of Whitman's key achievements this year has been to broker a deal with Google in which the two companies will develop 'click to call' ads that use VoIP to connect consumers to advertisers - a breakthrough in online advertising. [25 Sep 2006]
Will's Web Watch: Tuning in to YouTube
Comment What advertising there is on the site is currently pretty discreet. Partnerships with businesses appear to offer a direction for YouTube to mature commercially - a route that would allow its founders to resist the temptation to go for blanket... [04 Sep 2006]
Leader: What porn?
Leader The Advertising Standards Authority upheld the complaint of one listener but to be honest you'd have to have a pretty good nose for porn to follow the threads here and sniff out some smut. To make matters worse the ads were intended to inform... [23 Aug 2006]
Breaking China: One entrepreneur's decade of change
Comment Twelve years on, Truman is CEO of marketing company Madeforchina.com, where he and his partner lead a team of 55 people which focuses on targeted online advertising. And then advertising in China went nuts. [04 Jul 2006]
Quocirca's Straight Talking: The new age of web ads
Comment With no capability to register to opt-out for such advertising (unlike the TPS and MPS services in the UK which allow you to get away from the worst of the direct telephone and paper mail direct marketing exercises), you're stuck with what the... [28 Apr 2006]
Q&A: Microsoft chairman Bill Gates
Comment There's a little bit more maturity now, in terms of business models with advertising coming in, with some of the late-90s' mistakes understood. But it's been a couple of steps behind when it comes to some of the bigger ideas and business models... [22 Mar 2006]
The Weekly Round-Up: 17.03.06
Round-Up Moving on, one established online brand, lastminute.com, found itself thrust into the spotlight this week following a ruling by the Advertising Standards Agency relating to some of the company's promotional material. [17 Mar 2006]
Analysis: Making web 2.0 pay
Comment The business models used for web-based applications generally focus on advertising or subscriptions. Though it lacks a precise definition, web 2.0 generally refers to web services that let people collaborate and share information online. [14 Mar 2006]
Leader: Bad Girls won't scare web bad boys
Leader The OFT can use its powers under the Enterprise Act to stop misleading advertising. Bad Girls and Emmerdale star Claire King was this week the unlikely choice of celebrity to launch a project to sweep the internet clean of online scammers. [03 Mar 2006]
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