CRM in comment and analysis
Marc Benioff
AS Profile As head of Salesforce.com, the software-as-a-service CRM company he founded 10 years ago, Marc Benioff is one of the longest serving evangelists of software delivered over the internet. Benioff has risen up the rankings... [29 Sep 2009]
Larry Ellison
AS Profile Ellison's influence also extends beyond Oracle, being as he is the majority shareholder of CRM and ERP software-as-a-service provider, NetSuite. As CEO of Oracle, Ellison hasn't made it onto the Agenda Setters list as... [29 Sep 2009]
Beyond CRM: How to improve customer interactions
Comment CCM can be either a suite of products or a unified platform, and capabilities typically include data integration for the access to customer information from systems such as ERP, CRM or content management systems to... [25 Sep 2009]
Give workers a say in corporate IT
Comment As an example, you might define the execution of ERP and CRM-related transactions as core, but provide some freedom on how those transactions are invoked. Just learn to manage it appropriately. There can be little doubt... [09 Sep 2009]
How tech can help your company win business
Comment The power is integrating these new technologies with the existing core customer relationship management (CRM) products which could open up new prospects and markets as well as provide better data on what your customers... [26 Aug 2009]
Do small businesses need BI?
Comment Boris Evelson, a principal analyst at Forrester research, says that for many smaller organisations, these reporting tools can often be built directly into the line of business software that they are already using, such as an ERP or... [07 Jul 2009]
Richard Williams
CIO Profile In his previous role as VP of commercial information systems for the US he led the company's CRM and patient/physician connectivity programme, building the company's extensive online capabilities and new technologies... [03 Jun 2009]
David Tidey
CIO Profile This has seen Tidey expand the corporate contact centre, introduce CRM and encourage greater use of internet for customer interactions. David Tidey moved to the Royal Borough of Kensington and Chelsea in the mid-1980s,... [01 Jun 2009]
Caroline Serfass
CIO Profile In recent years she has led a major transformation programme involving a regional/global structure being built around common processes, and essential services being outsourced, and last year Serfass took on additional responsibility for... [01 Jun 2009]
Get the most bang for your IT buck
Comment Companies should be looking to improve how they measure every facet of an IT project in the current climate, says Laef Olson, chief information officer of hosted CRM company RightNow Technologies. Recessions are the... [06 Apr 2009]
Mobile operators: It's time to get personal
Comment Two of the main drivers behind CRM are, of course, to keep customers from going elsewhere and to move them up the value chain. Freeform Dynamics analyst Josie Sephton looks at how CRM could help. Many... [31 Mar 2009]
Ten ways to make your boss love you
Comment Laef Olson, chief information officer of hosted CRM company RightNow, says: "A former boss of mine once gave me some wise advice. Worried about job security? These days, who's not? Andrew Donoghue offers some advice for... [30 Mar 2009]
IT: Set your sights high
Comment In the sales and marketing realm, the focal point is the CRM system. From this perspective, the goal that underpins IT's opportunity to help the business exploit IT more effectively is the pulling together of disparate... [17 Mar 2009]
2009 CIO New Year's resolutions
Comment But investment in technologies to retain customers - such as analytics or more effective CRM - could be something that is much more worth investing in. With a potentially tough 2009 looming, Tim Ferguson as picked the... [24 Dec 2008]
Is Salesforce.com sitting pretty for cloud wars?
Comment The company, which sells on-demand CRM software, has grown rapidly. That may be OK for a few applications - such as CRM - but not for more sensitive information such as company financials or HR data.... [12 Nov 2008]
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