brand in comment and analysis
Take stock for tough times
Comment Control markdowns Poorly managed markdowns not only hit the bottom line but are also a real issue for brand integrity. Retail sales figures out today show the sharpest monthly decline for decades. History suggests those retailers that continue to... [24 Jul 2008]
Legal Eye: Bogus brands face web crackdown
Comment Liability vs responsibility Auctions sites and brand owners will have to work together increasingly in monitoring infringement. Each time that process is hijacked by a fraudster a little bit of the brand value is chipped away. [22 Jul 2008]
Editor's Blog: Why we write about the iPhone
Comment That's a big, and rather worrying, change for the operators which spend so much on building brand loyalty. I'm fed up with all the headlines about this device. Or am I missing the point - what does it do that a high-end Nokia doesn't already do? [17 Jul 2008]
Time to green-light sustainable IT
Comment Processes It is much more difficult to gain support for brand-new environmental processes. With their piecemeal approaches, most organisations are merely dabbling with green technology. True sustainability is much more than hammering the data... [17 Jul 2008]
Legal Eye: Trademark landmark
Comment Information - brand awareness is no longer enough. Protection - understanding the nuances of trademarks is key to policing against infringements to your brand, products and services. Being the biggest in your field - both in terms of market-share... [16 Jul 2008]
silicon.com old school
Comment Even now, most of the conventional media has little idea about how to produce and monetise an online brand successfully and are just beginning a learning curve silicon.com started out on a decade ago. [07 Jul 2008]
Legal Eye: What's the score for the music biz?
Comment Drinks brand Bacardi will release Groove Armada's latest songs and the dance duo will headline Bacardi's international music events throughout 2008. Business models are changing - 360-degree deals, brand tie-ups and digital delivery are shaking up... [22 May 2008]
Legal Eye: Google declares trademark open season
Comment When you take into account that navigational search - where users search for a specific brand name - is on the up and up, the potential impact on trademark owners could be significant. As a result, advertisers whose brands are trademarked terms... [30 Apr 2008]
The Weekly Round-Up: 18.04.08
Round-Up Within two years, the brand and model of the enterprise laptop could be decided by the user, not the IT department. The Round-Up has and it was rubbish, up until it received a brand new desktop and laptop from the insurance company. [18 Apr 2008]
Why IT must escape the belt-tightening
Comment These things erode confidence, damage brand value and ultimately make you harder to trust and do business with. They risk cutting the very thing that could get them out of trouble, says Martin Atherton. [18 Apr 2008]
How did the Heathrow T5 launch go so wrong?
Comment British Airways (BA) and BAA spent five years and £4.3bn on the huge project using the opportunity building a brand new terminal in order to change the way things were done at Heathrow for the better. [28 Mar 2008]
You won't get promoted looking like that
Comment The question is: how are you currently perceived, what is your personal brand? Your personal brand? The situation in technology-led companies is slightly different but there still remains a clear requirement to establish a personal identity or brand. [20 Mar 2008]
Peter Cochrane's Blog: DVD format wars
Comment There are many theories about how one technology or brand wins the global market over another. Written on flight VS003 from London to New York and dispatched via a free JetBlue wi-fi service at JFK airport. [17 Mar 2008]
Tiscali CEO: Bandwidth is key to fat pipe nation
Comment The company recently launched a range of business ADSL2+ broadband packages for SMEs under the Pipex Business brand, following its acquisition of Pipex's broadband and phone divisions last year. Mary Turner heads up the operations of ISP Tiscali UK... [21 Feb 2008]
Peter Cochrane's Blog: Mobile users break free
Comment Suppose for a moment you bought a pen and found it would only write on a particular brand of paper. Or perhaps even more strangely, a car that only operated on one brand of fuel. Written on the Ipswich to London train and dispatched via a free wi... [05 Feb 2008]
Keep updated for stories matching brand in comment and analysis via RSS
