digital marketing in comment and analysis
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silicon.com old school
Comment Acquiring revenue in the first couple of years was a hard task and it meant staff from all parts of the business - editorial, sales, marketing and IT development pulled together in a way not really seen at other, bigger publishers. [07 Jul 2008]
Legal Eye: What's the score for the music biz?
Comment The Arctic Monkeys rose to fame through digital word of mouth and online marketing. It seems that the collective power of the majors is under threat as artists, using their own sales and marketing techniques, look for alternative distribution... [22 May 2008]
Geography lessons for online retailers
Comment Although the internet was once considered borderless, businesses are recognising that understanding the location of their web visitors has an impact on advertising and marketing, compliance, fraud protection and security. [09 Jan 2008]
Minority Report: 12 months that changed Apple
Comment This change of name had already happened in its marketing years ago but Apple was underlining its rise as a major player in markets other than computing: personal technology, media distribution and telecoms. [21 Dec 2007]
Where's the real web 2.0?
Comment There are also content police - companies with a deliberate policy of searching for negative comments and getting them removed - and those that go even further and turn web 2.0 into marketing propaganda 2.0. [18 Oct 2007]
The rise and rise of the Asian tech empire
AS Analysis Sykes added: "They've realised that they've got to become a global talent pool - they're not just about marketing the best talent that India has. While Jobs took the category of digital music players and recast his company as the one that brought... [12 Oct 2007]
Location, location, location...
Comment Understanding the relevance of position is fundamental when deciding on store locations, developing marketing campaigns, tracking and managing assets or designating sales or delivery boundaries. The global digital age has had a profound impact on... [09 Oct 2007]
The Weekly Round-Up: 13.07.07
Round-Up Traditional marketing channels are just too limiting for the modern-day witch. New wave developers are demanding big payouts as the world and his dog rushes to invest in the next generation of the internet, inflating marketing prices and raising... [13 Jul 2007]
Minority Report: Whither the Mac maker?
Comment Apple made a similar announcement about five years ago that it would be known simply as Apple in its marketing but kept the Apple Computer name for corporate and legal purposes. Doomsayers saw this as the beginning of the end for the company's... [03 May 2007]
Editor's Blog: Moving bits
Comment But as I heard someone say the other day at a roundtable debate (I paraphrase): "Companies make a choice between good customer service and marketing - and marketing is just more fun. It's the day before our office move over the long weekend (more... [05 Apr 2007]
The killer app for M2M
Comment A 'super phone' acts as a remote control for the heating systems, allowing a building manager or IT worker to control the environment and linking actions to individuals (for example, 'air-con switched off by Susan in marketing'). [22 Feb 2007]
Minority Report: Will the iPhone save the iPod?
Comment Rumour sites point to the following evidence as proof the iPhone's release is imminent: the company's application for the iPhone trademark; the iphone.org URL redirecting users to Apple's home page; references to GPS and mobile phone technology... [10 Nov 2006]
Brampton Factor: Don't get your hopes up for BT's 21CN
Comment There is far more talk of services being "rich", "seamless", "integrated" and other meaningless marketing terms than of anything concrete. But System X exchanges started to take the network digital as long ago as 1980, although it took until 1998... [17 Oct 2006]
Minority Report: Microsoft goes for Apple's jugular - the iPod
Comment There's no doubt Microsoft with its mind-boggling cash reserves and marketing muscle will pose a far more significant threat to Apple than Creative or RealNetworks. Seb Janacek gets nostalgic for another head-to-head between Redmond and Cupertino... [04 Aug 2006]
Leader: Why Orange has been a bit green on security
Leader What this is, in fact, is the end game in a fairly shameful period of serious over-hyping and marketing from F-Secure to convince people there is a threat and that they have the solution, available of course at a cost. [17 Jul 2006]
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